Framework for proposal Essay Example | Topics and Well Written Essays - 250 words

Framework for proposal - Essay Example For these reasons, my proposal will include both technical and prose formats. 2. In section 1, I will organize my ideas into paragraphs written in a logical manner in order to guide and direct the reader. The ideas will be basically to provide background information, identify goals and objectives of the project. 3. In section 2 which will be written in prose, I will structure the proposal through the use of heading and subheadings which will be presented in such away that there will be a logical flow of ideas. Examples will be provided to enhance clarity and understanding. Markers may also be used to emphasize ideas, words, and phrases. The idea is to demonstrate why the expansion of the psychology department is needed. 4. The two common formats I will use in the TW sections include the use of concrete, direct, and specific language as well as the use of charts, graphs, tables, and lists in order to convey specific information. The use of concrete, direct, and specific language is to show preciseness and conciseness in presentation of specific technical information. The use of the charts, graphs, tables, and lists is important to show visual presentation of specific information. 5. In section 2 of the proposal, it will be important to use present information about the limited capacity of the psychology department. Data that might be presented include the limited number of available facilities, instructors, administrators, and students. After presenting these data, I will show why the department needs to be expanded. In section 4, I might provide data about how expansion of the psychology department in other universities has benefited these universities. I might even present opinions from students, administrators, and instructors supporting the expansion. 7. In the prose parts of the proposal, I will use standard English, figurative language, and even slang while in

The Challenges of Internet Technology in the Area of Marketing Research Paper

The Challenges of Internet Technology in the Area of Marketing - Research Paper Example ytical Approach The analysis regarding the challenges of internet technology in the marketing field can be analyzed by collecting information related to it. The internet technology faces continuous challenges while marketing the products or services. These challenges arise due to certain disadvantages of internet technology and constant competition from the online competitors. At times, it has been observed that the marketers advertise the products in certain undesirable sites, thus the consumers of internet marketing faces dilemma while handling certain complicated or untrustworthy sites. As a result, the entire marketing campaign gets affected with this issue. The internet technology may not allow the customers to touch and try the products before purchasing. They can only purchase it based on the advertisement and service from the marketers. For that reason, the technology is still struggling to convince customers regarding the product purchase. Along with the technology, it is al so a great challenge for the marketers to influence the customers without verbal communication (Affiliate Idol, 2010). The other challenge that is faced by the marketers while utilizing internet as their tool for marketing is poor communication with the customers. The contact between marketing personnel and customers exists for the time being i.e. during sales period but after that period the contact gets closed. The technology though brings benefits to the customers, it becomes outdated rapidly, and therefore regular updates are essential. The poor navigation also has a negative impact in conducting any process through internet marketing. The marketers’ data may also get misplaced while conducting any operation through internet. As a result, it leads to threat for the marketers from... This essay approves that discrimination exists in segmentation of marketing through internet technology. This type of discrimination brings negative impression for marketers. The marketers who use internet technology for their advertisement of the products provide importance to high rank consumers. The poorer consumers are incapable to access the advertising by means of internet technology. The two-way communication is absent in this technology. This paper makes a conclusion that with reference to the above discussion, it can be concluded that internet technology faces huge challenges in order to meet the purpose of marketing. There are several issues that are raised in relation to internet technology. The technology has brought negative impact on both marketers as well as customers. The marketers faced dilemma while making advertising campaign because there is a chance to be imitated from the competitors. The customers also faced other issues such as online purchase and fear from the payment through credit cards. These challenges will continue unless the marketers remain cautious regarding the internet technology while marketing the products. The technology is beneficial for everyone; however it needs to be used accurately so that it does not get distorted. Improper utilization of internet has led to various challenges. This technology is more advantageous for marketing purpose in comparison to traditional marketing. This t ype of technology is high on demand in present scenario, thus accurate handling of it brings several benefits for marketers in various ways. Therefore, proper handling of the technology will provide benefits to both customers and marketers.

Tupperware launch cosmetics product

Tupperware launch cosmetics product Tupperware launch cosmetics product ACKNOWLEDGEMENT I take this opportunity to present my votes of thanks to all those guidepost who really acted as lightening pillars to enlighten our way throughout this project that has led to successful and satisfactory completion of this study. Iam really grateful to our COD Mr.Devdhar shetty for providing us with an opportunity to undertake this project in this university and providing us with all the facilities. Iam also highly thankful to Mr. Manish Rajput for her active support, valuable time and advice, whole-hearted guidance, sincere cooperation and pains-taking involvement during the study and in completing the assignment of preparing the said project within the time stipulated. Lastly, Iam thankful to all those, particularly the various friends , who have been instrumental in creating proper, healthy and conductive environment and including new and fresh innovative ideas for me during the project, without their help, it would have been extremely difficult for me to prepare the project in a time bound framework. EXECUTIVE SUMMARY The main objective of this report is that tupperware has to launch a comsmetic product which is Redwood nail enamel, to understand consumer loyalty and what is happening in the market to maintain their position in the market. In this report we will find consumer preference, for the company of our team choice is Redwood nail enamel product from Tupperware. We will do the situation analysis which includes industry analysis, company analysis and competitor analysis. In industry analysis our team came to know that cosmetic market is growing at 13% per annum. This segment have share of 25.4% . Major players in this sector are Modi Revlon, LOreal and Maybelline. Revlon is in second position. Then we will do SWOT analysis. After SWOT analysis we proceed to segmentation and positioning of the product, company targeted younger age people to sell their products. After segmentation and positioning climate conditions for the product Redwood nail enamel and how it affects sales of the product. Further we will do market mix for the Redwood nail enamel, market mix analysis will help to know the market penetration of the product. After doing all this analysis we will create marketing plan for net one year for Redwood nail enamel. COMPANY ANALYSIS Tupperwareis the name of a home products line that includes preparation, storage, and serving products for the kitchen and home, which were first introduced to the public in 1946. Tupperware develops, manufactures, and internationally distributes its products by its parent company.Tupper Brand Corporationand it is marketed by means of direct sales through an independent sales force of approximately 1.9 million consultants.Tupperware is a wholly ownedsubsidiaryof Tupperware Brands Corporation. In todays common parlance, the brand name Tupperware has become aimportant trademarkfor any plastic storage container for the kitchen, not only Tupperware branded products. Similar usages are Kleenex and Band-aid in the United States and Australia, or Hoover and Biro in the UK Tupperware was developed in 1946 byEarl Silas Tupper(1907-1983) in theUSA. He developed plastic containers used in households to contain food and keep it airtight. The formerly patented burping seal is a famous aspect of Tupperware, which distinguished it from competitors. Tupperware pioneered thedirect marketingstrategy made famous by theTupperware party.Brownie Wise(1913-1992), a former sales representative of Stanley Home Products, developed the strategy. During the early 1950s, Tupperwares sales and popularity exploded, thanks in large part to Wises influence among women who sold Tupperware, and some of the famous jubilees celebrating the success of Tupperware ladies at lavish and outlandishly themed parties. Tupperware was known-at a time when women came back from working duringWorld War IIonly to be told to go back to the kitchen as a method of empowering women, and giving them a toehold in the post-war business world. The tradition of Tupperwares Jubilee style events continues to this day, with rallies being held in major cities to recognize and reward top-selling and top-recruiting individuals, teams, and organizations. In 1958, Earl Tupper fired Brownie Wise over general difference of opinion in the Tupperware business operation. It is believed that Tupper objected to the expenses incurred by the jubilee and other similar celebrations of Tupperware. Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party inWeybridge,England, and subsequently around the world. In 2003, Tupperware closed down operations in the UK, citing customer dissatisfaction with their direct sales model as an issue, and relaunched after a restructuring in 2005.Rexallbought Tupperware in 1958. Rexall sold its namesake drugstores in 1977, and renamed itself Dart Industries. Dart merged withKraftcoto form Dart Kraft. The company demerged, with the former Dart assets named Premark International.Tupperware Brandswas spun off from Premark in 1996; Premark was acquired byIllinois Tool Worksthree years later. Tupperware is now sold in almost 100 countries, after peaking at more than a hundred after 1996.The top eleven consumers of Tupperware are: Germany USA France Mexico Russia Australia/New Zealand Italy Austria South Africa Japan India Tupperware parties Tupperware is still sold mostly through aparty plan, with rewards for hosts. A Tupperware party is run by a Tupperware consultant for a host who invites friends and neighbors into their home to see the product line. Tupperware hosts are rewarded with free products based on the level of sales made at their party. Parties also take place in workplaces, schools, and other community groups. In most countries, Tupperwares sales force is organized in a tiered structure with consultants at the bottom, managers and star managers over them, and next various levels of directors, Legacy Executive Directors at the top level. In recent years, Tupperware has done away with distributorships in the U.S. This has allowed Tupperware more flexibility, and more generous commission and rewards for their consultants. In recent years, Tupperware in North America has moved to a new business model which includes more emphasis on direct marketing channels and eliminated its dependency on authorized distributorships. This transition included such strategies as selling throughTargetstores in the US, and Superstores in Canada, with disappointing results. Tupperware states this hurt direct sales.In countries with a strong focus on marketing through parties (such asGermanyandAustralia/New Zealand), Tupperwares market share and profitability continue to grow. In many countries, Tupperware products come with a lifetime guarantee. In India, there are some restrictions on the lifetime guarantee clause. In the UK/Ireland the guarantee is 10 years.[8]The company is best known for its plastic bowls and storage containers, however in recent years has branched out into stainless steel cookware, fine cutlery, chefs knives and other kitchen gadgets. After experiencing a slump in sales and public image in the mid-1990s, the company created several new product lines to attract a younger market. In some countries including Belgium, Australia and the US, Tupperware market their parties and career opportunities through mall kiosks from time to time. In China, Tupperware products are sold through franchised entrepreneurial shopfronts, of which there were 1900 in 2005, due to laws enacted in 1998 aimed at pyramid selling.The Chinese characters () are used as the brand name, and translate as hundred benefit. Product lines Tupperwares product ranges are often marketed under different names in different markets, and the product ranges and colors themselves differ between markets. Some of Tupperwares most popular lines include: Modular Mates(US, AU),Space Savers(UK, now discontinued),Kompakt-System(DE): These are oval and rectangular shaped containers that stack in a modular fashion to save pantry space and preserve food. Modular Mates have air-tight seals intended to keep food at optimum freshness for long periods of time. Vent N Serve(US),Rock N Serve(AU),CrystalPlus(UK): These are containers for re-heating food in microwaves, and are advertised as freezer safe, stackable and dishwasher safe. FridgeSmart(US, UK, AU),PrimaKlima(DE): With air control vents, FridgeSmart containers are modular containers intended for refrigerated fruits and vegetables. FridgeSmarts which have air control vents intended to allow different levels of airflow around different types of fruits and vegetables, as well as a corrugated bottom to allow them to store securely on a refrigerator shelf. UltraPro(AU),UltraPlus(DE): plastic casseroles advertised as being safe when used in a microwave or a conventional oven, with heat resistant properties. Eleganzia(UK, DE),Illusions(AU): A glasslike range of serving dishes FlatOut!(US),MiniMax(UK, DE),Go Flex!(AU): Bowls that flatten for storage, and can be expanded when needed Stuffables(US),Bungee(DE): refrigerator storage with flexible lids for overfilling COMPETITOR ANALYSIS Competitors of Redwood nail enamel like lakhme, Revlon and Maybelline are competing at the upper-mass (premium) end cosmetics spectrum. Ranging of competitors from many multinational companies such as Revlon Modi slugging out to chamber, Maybelline Avon with the foremost part of the international brand sector as well as LOreal. Revlon holds the 80% of market share in the Premium range. Estimated color cosmetics at Rs.340 crores currently. Lakme leads with sales of Rs 100 crores in market and Revlon sales of Rs 60 Crores of that. At first Companies like Revlon, Maybelline, Yardley, Garnier and LOreal entered in the Market and they have cashed on their international brand. Lakme and LOreal India companies are losing their position on the Rs 300 crores urban Indian color cosmetics market (lipsticks and nail enamel) to the market leader Modi Revlon. According to survey data for urban markets, LOreal company value market share in the Rs 200 crores market segment has declined gradually to 5.9% in April 05 from 13% in April 03. LOreal markets its color cosmetics under Maybelline and LOreal brands in India. Modi Revlon is the only company which recorded a gradual increase in market share from 28% to 35.15% between the period April 03 and April 05. The share of smaller local brands such as Blue Heavens, Lissome, and others were till a year ago eating into the market share of well known brands by their low costing has shrunk by 9.4%. The categorys total share has decreased to 30% in April 05 from 43% in April 03.The most affected company in the market is LOreal whose market share as fallen to 0.17% in April 05 from 1.4% in April 2003. ,05) STRENGTHS OF COMPETITORS Revlon have connected with glamour, style and elegance. Revlon have the wonderful models like Cindy Crawford and Claudia Schiffer. Revlon in India has successfully influence its international equity in promoting the brand. Revlon have 15000 counters across India. WEAKNESS Position of Revlon in India is in dissimilarity to the more mass market available point, because their products are available only at top distribution point and not available at every kirana and general merchandise store. SITUATION ANALYSIS INDUSTRY ANALYSIS Our country India, with a people of more than billion, is a country of dissimilarity. Our countrys urban or metropolitan populace is the major source for demand of several beauty products. The more cosmetic utilization by Indian women brought more competitors to Indian beauty sector. Despite market crash, India remains one of the rapidly developing cosmetic markets around the world, growing rate at 13% per year and worth at $6.3 billion. As the middle-class customer base, the market is touching closely four times sooner than the $52 billion worth of established cosmetic markets and two times as fast as the $270 billion worldwide market, according to new report by marketing research organization Kline Co. Presently, the market is bringing in cosmetics in addition to toiletries and transitional raw resources value of $120 million. The beautification market currently having $60 million of the total market, at the same time as skin care market having around $180 million.. The Indian beautification sector has witnessed fast development in the recent two years, increasing at a Compound Annual Growth Rate(CAGR) of about 7.5% between 2006 to 2008,with recovering buying ability and growing fashion realization, the market is expected to continue the growth drive (with addition of subsidiary slowdown due to financial slowdown) during our prediction era (2009-2012). It is planned to develop at a CAGR of about 7% during the estimated era, says Indian Cosmetic Sector Analysis (2009-2012), a new research details by RNCOS, In future Indian cosmetic market segments are expected to record CAGR of just about 13% and 20% correspondingly till 2012. INDIA COSMETIC SECTOR ANALYSIS According to growth rate, the market provides wide opportunities to local and global players. Even with two times growth rate, the market penetration of beautification products and toiletries products in our country is low. This low market penetration for beautification and personal care commodities in India gives an opportunity for additional important growth down the road in India of 1.2 billion populations. REDWOOD NAIL ENAMEL A TUPPERWARE PRODUCT SWOT ANALYSIS STRENGTHS Good brand portfolio Tupperware has leading sharing position, which is strong and well differentiated brand. The portfolio includes both global and local specific relevance, well designed according to the needs of different environment. Good base of the enterprise As we know that Redwood nail enamel is a brand of Tupperware and it has good financial position. High innovation style Redwood nail enamel has new innovation style in its product. Distribution channel Tupperware have integrated supply chain and manufacturing units are well spread out. They have wide reached high quality and ability to influence scale for their distribution structure. Specifically in Indian market their brand image got build because the products are for everybody and reachable to everybody. Good promotional activities Tupperware conducting fashion events and their advertisement strategy is good, so it will bring awareness. Good quality of product Tupperware Redwood nail enamel known as international brand and company offers good quality to their customers. Delightful packaging Consumer enjoys the mini bottle nail enamel as they can use frequently and consumed through few usage, so they will buy the product very often which leads to choose from vast color range. According to quality and quantity it is value for money product WEAKNESS Targeted only middle class and low class people Company targeted only middle class and lower class people to sell their products and segmented only in metro politic cities and towns. OPPORTUNITIES Modern trade More upscale beauty care products are emerging in modern trade effectively, consumer want quality, performance and new level of innovation. Increasing number of working women Now a day there is gradual increase in working women so there is a big opportunity to increase their sales and women plays vital role in society. THREATS Local competitors selling products at cheaper rate In the market local players are giving cheaper products to the consumers, so consumer will prefer to cheaper products. Because of globalization increasing number of competitor Due to globalization competitors are entering to our cosmetic market so definitely it will be the major threat. Modi Revlon launches street wear product to target to compete with Tupperware Redwood . SEGMENTATION FOR REDWOOD NAIL ENAMEL Beautification needs are not only women in their adult age but teenagers girl too have it. The brand as known who will take care of you and your beauty needs, which can be evident from its catch phrases on top of the world and another is source of radiant beauty POSITIONING STATEMENT Tupperware approached with Redwood nail enamel in 2009. It promoted as Young girl who breaks the rules and loves to have fun. This positioning statement demonstrated young girls who anticipated the image of trying to be unusual and cool. SEGMENTATION Geographic Area: Metropolitan cities and town Company has targeted metropolitan cities and town because of population, consumer knowledge about the product is considerable and towns are upcoming business places. Behavioral Occasions: Going out regularly (schools, college and parties) User status: Regular usage Attitude towards the product: necessary part of everyday accessories. Benefits: develops beauty, exceptional colors, good quality ingredients, atmosphere friendly packaging. Demographics Age: 15 to 24 They targeted age 15 to 24 and product launched to cover teenagers. Education: Students or graduates. Students and graduates have more knowledge about the product. Sex: female. Product was launched only for female. Occupation: students and working women Company has targeted students and working women, because basically Redwood was to cover students and working women. Life cycle: young, single and married. When it comes to Life Cycle Stage Company targeted to young, single and married, because they have more influence to buy the products. Social class: Middle and lower class people People have enough money to afford the product. PEST ANALYSIS P for political factors E for economic factors S for socioculture factors T for Technological factors Pest analysis is to summaries the legal and external environment for the business. It should be done in consideration of influence and responses to the business. These are the pest analysis of Redwood nail enamel. POLITICAL FACTORS Indian cosmetic industries is least affected when compare to other developed economy and Indian cosmetic industry developed by 7.5%, which attributed to our policy frame work with respect to capital and liquidity. Redwood have built strong links with trade based on mutuality in support of Indian government. ECONOMICAL Indian economy registered a growth of more than 9 % for last three years and it maintained robust growth rate as compare to other countries which are developed and developing, so Indian cosmetic industry is directly related growth of economy, which is highly support cosmetic industry. SOCIAL Tupperware have loyalty factor as compared to counter part in other countries. They are strong in organizing social and promotion events and other fashion events, which build huge reputation among the people. TECHNOLOGY Technology advancement changes the face of traditional Indian cosmetic market. It is giving faster and secured service, strong consumer understanding and technology of company has been delivered world class product. Company also introducing new innovating technology due to advancement in technology, Hence technologies continue to evolve and it will meet consumer expectations and habitats. MARKET MIX PRODUCT PRODUCT CATEGORY Core benefit: Core benefit of Tupperware Redwood nail enamel is easy to apply on nail, to look good and it should be highly shined. Basic product: Easy to remove from nails and it should give good look to nails. Expected product: Nail enamel should dry within particular time of period. Augmented product: By introducing some kind of fragrance in nail enamel and making nail enamel very quickly dry, when compared with competitors product, definitely it will exceed customer expectations. Potential product: Introducing something in Redwood nail enamel like, which changing color according to environment changes and to protect nails and high shine finish at all time. PRODUCT CLASSIFICATIONS According to durability and tangibility products, Redwood nail enamel can be classify into nondurable goods, because women will purchase nail enamel frequently and consumed through few uses. When we classify according to consumer good classification, Redwood nail enamel comes under convenience goods, because people buy nail enamel with minimum effort. And we can say Redwood nail enamel is staple goods, because consumer buys nail enamel in regular basis. PRODUCT DIFFERENTIATIONS OF REDWOOD NAIL ENAMEL Form: by offering the Redwood nail enamel in various size and shape to attract customers and giving more choices for customer. Give products in more color and various shining. Features: we can differentiate the product through features of the product by giving more features to customers like fragrance, rapid drying and shining at all time. Performance and quality: by lasts up to two to three weeks and enamel bonds with nails naturally. PRODUCT -LINE LENGTH Upper market stretch: Redwood targeted middle class and lower class consumers to sell the products. Company can come up with some others nail enamel products to cover upper class of market. SETTING THE PRICE Selecting the price: Companys pricing strategy is to survive in the market; company includes fixed costs and variable costs while setting the price. Promotional pricing: Redwood nail Enamel Company can give price at special event pricing, because Redwood nail enamel targeted students to sell their products, so they can give at discounted price during the month June to August. Responding to competitors pricing: Redwood nail enamels major competitor is Revlon, if the competitor (Revlon) changes the price means, company have to analyze the market situation and why competitor changed the price and then change the price according to competitors price to sell the products. Differentiated price: Redwood nail Enamel Company can offer time pricing and image pricing. They can set the price according to quality and quantity of the product. PROMOTION ADVERTISING AND SALES PROMOTION Advertising Tupperware uses various medium to sell the products.. Mediums are television, magazines, events and internet. Tupperware organizes fashion event in that event, company advertise their products. In television media, Tupperware advertise as commercial for Tupperware in that, company advertises their products. Tupperware also releases magazines there also they are promoting their products. Tupperware organizes an event fashion week in those event film stars and models are participating, from that company is easily advertise their products. Internet as medium Company has its own website to advertise their products. Website: www. my2tupperware.com Sales promotion Tupperware Redwood offers sales promotion to increase the sales for particular time of period. Company offers rebates and discounts on specific products which products are in low sales. Brand ambassadors Tupperware have bollywood Actress as a brand ambassadors like Katrina Kaif and Raima Sen.(Brand ambassador, 2009)(Brand ambassadors) PLACE There is a significant change in market distributional channel of cosmetic products. Distribution places are Hyper markets Super markets Departmental stores These stores are opening their shops in smaller towns and cities and these shops offering extensive range of products and frequent promotional offers. Other distribution places are Drug stores Food stores Cosmetic discounters Ware house clubs. Beauty salons Tupperware distribution merged with HUL. HUL having 3000 distributors around the country and Tupper have 1000 distributors. This is the strongest distribution channel among all Indian cosmetic companies. Distributional channel MARKETING PLAN FOR NEXT ONE YEAR Since, industry grows at 13% per annum, and there is considerable income growth of middle class people is an opportunity to develop the business. Hence beautification is fast growing segment in the market, more number of women becoming awake of looking better through the use of beautification products. This low market penetration for beautification and personal care commodities in India offers a chance for more considerable increase, in this country of 1.2 billion people. Company targeted only younger age people to sell their products, and targeted only middle class and lower class people. Tupperware can introduce new products to cover upper end of the market. Company already built a brand image among middle class. So it will help them to capture the upper class market very soon. Since the customers are able to pay for better products which makes them happy and looks better. So Redwood can concentrate to initiate product lines on premium range. Tupperware competitor Revlon launched street wear to compete with Redwood, so company can consider to more depth in product range and to influence new innovation technology. Now company targeting only 15 to 24 age people and they can spread their segmentation level from age 10 to 24. They can advertise to cover school students. Company should be very sensitivity about price of the product; they should not increase the price of the product because low price is the major strength for Redwood nail enamel. Redwood have good distribution channel in metro politic cities and towns, beautification products has less penetration in rural area so Tupperware can improve their distribution channel in rural market. Company can offer combo set of products to the consumers and if they give nail enamel remover along with the product it will help them to increase the sales. Company has to advertise to create more awareness about the product. CONCLUSION Redwood the product of Tupperware is cosmetic range in the Indian market designed to enhance the beauty of the young and teenage consumers. As such it is created clear position in the market, this shows that Redwood clearly understand its consumer and has delivered differentiated product range to meet consumer needs and wants. To introduce the new range to market, the Redwood business put well plan marketing mix, with scope of changing according to consumer behavior and market scenario. The marketing mix is the balanced combination 4 Ps. Redwood has lot scope to change and transform their product to better result, to face the challenge and reverse this trend, which they have substantially their brand, volume growth by being the known and reliable brand among the consumer. Redwood is the young product to the right people in the right way. As a team we created marketing plan for next one year, these are the possible way to grow the business in Indian market and to build brand name amon g the consumer. REFERENCES India knowledge. (n.d.). Retrieved 05 10, 2009, from labnol: http://www.labnol.org/india/knowledge/hll-is-now-hindustan-unilever-ltd/645/ Mediacentre. (08, 06). Retrieved 05 10, 2009, from hul: http://www.hul.co.in/mediacentre/Hul_Connect_June08.pdf Stories. (2002, 7 7). Retrieved 05 31, 2009, from thehindubusinessonline: http://www.thehindubusinessline.com/iw/2002/07/07/stories/2002070700481300.htm Stories. (2006, 09 27). Retrieved 5 31, 09, from thehindubusinessonline: http://www.thehindubusinessline.com/2006/09/27/stories/2006092703490500.htm About unilever. (n.d.). Retrieved 05 23, 09, from Hul: http://www.hul.coulditbeu.in/U_pages/About_Unilever.aspx Stories. (2009, 04 23). Retrieved 05 22, 2009, from thehindubusinessline: http://www.thehindubusinessline.com/catalyst/2009/04/23/stories/2009042350020100.htm Cosmetics and toiletries. (2008, 06). Retrieved 06 12, 09, from euromonitor: http://www.euromonitor.com/Cosmetics_and_Toiletries_in_India Krishnamurthy, A. G. (08, 4 25). storypage. Retrieved 6 12, 09, from business-standard: http://www.business-standard.com/india/storypage.php?autono=321069 News. (2002, 18 12). Retrieved 06 10, 09, from financialexpress: http://www.financialexpress.com/news/modi-revlon-to-take-on-elle-18-with-new-brand-streetwear/68912/0 Bhattacharya, P. (2009, 2 2). marketstrend. Retrieved 06 09, 05, from gcimagazine: http://www.gcimagazine.com/marketstrends/regions/bric/38826982.html Cain, A. (n.d.). Cosmetics. Retrieved 06 10, 2009, from ideamarketers: http://www.ideamarketers.com/?Cosmeticsarticleid=567150 Fashion. (2003, 06 26). Retrieved 06 08, 2009, from chennaionline: http://archives.chennaionline.com/style/fashion/icel18.asp Indian cosmetic sector analysis. (n.d.). Retrieved 06 06, 2009, from rncos: http://www.rncos.com/Report/IM192.htm Marketing review. (2006, 09 28). Retrieved 06 10, 09, from domain-b: http://www.domain-b.com/marketing/general/2006/20060928_marketing_review.html Strategic. (04, 9). Retrieved 06 06, 2009, from etstrategicmarketing: http://www.etstrategicmarketing.com/SmSept-Oct04/Strategic-Article11.htms Kotler, P Keller, K. L. (2006). Marketing management. (13th ed.). New Delhi: Prentice hall India.

Losing Patients and Gaining Insight :: Medicine College Admissions Essays

On Losing Patients and Gaining Insight "Call 911!" I shouted to my friend as I sprinted down the street. The young Caucasian male had been thrown fifteen yards from the site of impact and surprisingly was still conscious upon my arrival. "My name is Michael. Can you tell me your name?" In his late twenties, he gasped in response as his eyes searched desperately in every direction for help, for comfort, for assurance, for loved ones, for death, until his eyes met mine. "Flail chest", I thought to myself as I unbuttoned his shirt and placed my backpack upon his right side. "Pulse 98, respiration 28 short and quick. Help is on the way. Hang in there buddy." I urged. After assessing the patient, the gravity of the situation struck me with sobriety. The adrenaline was no longer running through my veins - this was real. His right leg was mangled with a compound fracture, and his left leg was also obviously broken. The tow-truck that had hit him looked as though it had run into a telephone pole. Traffic had ceased on the six-lan e road, and a large crowd had gathered. However, no one was by my side to help. "Get me some blankets from that motel!" I yelled to a bystander and three people immediately fled. I was in charge. The patient was no longer conscious; his pulse was faint and respiration was low. "Stay with me, man!" I yelled. "15 to 1, 15 to 1", I thought as I rehearsed CPR in my mind. Suddenly he stopped breathing. Without hesitation, I removed my T-shirt and created a makeshift barrier between his mouth and mine through which I proceeded to administer two breaths. No response. And furthermore, there was no pulse. I began CPR. I continued for approximately five minutes until the paramedics arrived, but it was too late. I had lost my first patient. Medicine. I had always imagined it as saving lives, curing ailments, alleviating pain, overall making life better for everyone. However, as I watched the paramedics pull the sheets over the victim's head, I began to tremble. I had learned my first lesson of medicine: for all its power, medicine cannot always prevail. I had experienced one of the most disheartening and demoralizing aspects of medicine and faced it. I also demonstrated then that I know how to cope with a life and death emergency with confidence, a confidence instilled in me by my certification as an Emergency Medical Technician, a confidence that I had the ability to take charge of a desperate situation and help someone in critical need.

Describe with Examples How Different Aspects of Development Affect One Another Essay

Question: Describe with examples how different aspects of development affect one another. Answer: When growing up children learn many things and at times these can overlap and become intertwined with each other. I have wrote a brief description of these different aspects of development and what they mean in general terms: Behaviours – The way in which one acts or conducts oneself, especially towards others. Communication – The imparting or exchanging of information by speaking, writing, or using body language. Emotional – The feelings and/or reactions of an individual’s circumstances, mood, or relationship with others. Intellectual – The faculty of reasoning and understanding. Language – The method of communication, i.e. written or spoken, which has been structured to be understood. Physical – Relates to the body and not the mind. Social – Relates to how one works in partnership with others and the need for companionship and communication. Example: When my daughter was a baby, she learned that the things she did prompted different reactions from her dad and I, such as smiling when she smiled, and coming to her when she cried. In this way she was beginning to learn that physical acts, are a method of communicating and a way of expressing emotion’s such as happiness and sadness. Through this she gained the intellect to understand that crying means she is sad and as she got older she came to understand that other people are sad when they cry too. The more contact she has had with people, the more her own social confidence has expanded and as such she will now go to family members and try to communicate and get positive reactions through her good behaviour such as clapping her hands when happy. She is now a year old and attempting to learn what words are and what they mean, as she has observed that this is how adults communicate through spoken language. I have used my daughter as an example to show how different aspects of development affect each other and can occur at almost the same time. If we hadn’t smiled back at her when she smiled, she may not have attached this physical movement as an expression of  her emotion’s, which would have impacted her ability to socialise with others and empathise with their emotion’s as well as communicate her own.In little ways such as that, each aspect of development can affect each other and as these main stages of development continue to affect children as they learn and grow, it ultimately affects the person the child will become. Children are influenced by those around them such as parents, friends and teachers who the children will emulate and learn from through observation and then put into practice in their own social encounters.

Staying Fat for Sarah Byrnes

Honors Literature Independent Reading Assignment Staying Fat For Sarah Brynes The book Staying Fat For Sarah Brynes revolves around a young swimmer by the name of Eric. Eric was also called Moby by his classmates due to excessive weight. Throughout the book Chris Crutcher allows readers to witness a transformation that takes place for Eric not only physically but emotionally. The hundred meter freestyle champion was determined to shed his weight and replace it with muscle.His dream of ending the days students called him Moby was placed on halt due to his commitment to one of his close friends Sarah. Sarah was a girl who lived a familiar lifestyle to Eric. She was constantly teased by the students who attended her school. At a young age Sarah’s face and hands were placed on a woodstove by her dad leaving her with untreated scars that later turned into dead tissue. The scars would later serve as a sign on strength and self-unity . â€Å"You learned a good lesson about pain,â₠¬  when you can’t take it anymore, your body stops feeling for you, (Crutcher89) .One of the major themes Chris Crutcher portrayed in â€Å"Staying Fat For Sarah Brynes is friendship . Eric and Sarah became friends as social outcasts. Both were often rejected by society so they learn to appreciate each other . They discovered ways to understand each other and soothe each other’s pain. They learned to be there for each other through the thick and thin. â€Å"Look, if you keep eating like a starving Biafran turned loose at the Food Circus just to prove me wrong about why were friends , you’ll die of a heart attack before your fifteen† (Crutcher page 93).This showed how much Sarah Byrnes friendship meant to Erick, because he was willing to continue to be fat, even though he had always been made fun of, just to prove to her that he would not stop being her friend. Throughout the book Crutcher takes readers on an adventure of some of the things Sarah faced o n an everyday basis. By providing readers with this discrepancy it showed the building structure of Eric and Sarah’s friendship. It made onlookers realize the seal of respect they had for each other.Even though outside sources tried to detour Eric’s love and compassion for Sarah â€Å"Taking on someone else’s monster will kill you† Crutcher 219-220) he stalwartly stood by her side . The book states that Eric came face to face with Sarah’s dad to confront him on the mistreating of his friend. Sarah’s dad was symbolized throughout the book as a troubled guy who battled alcoholism most of his adult life. The courageousness of Eric to stand up to him despite putting his life in danger shows the commitment he had to Sarah. Apart of supporting Sarah it made Eric a stronger person.While witnessing the harsh reality of Sarah’s life and how she dealt with it inspired him to be as strong as her. â€Å"I wanted to be tough like Sarah Byrnes , t o stand straight and, oblivious to gut eclipsing my belt buckle. He learned that without her friendship his life would have been the same and he would have never learned that he had valor. Erick gave the ultimate sacrifice by putting his life on the line in order for Sarah Byrnes to escape from her father. He helped the world know about the horrible abuse that Sarah Byrnes went through every day of her life.

Community Based Problem Improper Waste Disposal Essays

Community Based Problem Improper Waste Disposal Essays Community Based Problem Improper Waste Disposal Paper Community Based Problem Improper Waste Disposal Paper Gaseous waste is normally vented to the atmosphere, either with or without treatment depending on composition and the specific regulations of the country involved. Liquid wastes are commonly discharged into sewers or rivers, which in many countries is subject to legislation governing treatment before discharge. Historically, the amount of waste generated by humans was insignificant due to low population density and natural resources. Common waste produced during early human history was mainly ashes and human biodegradable waste, and these were released back into the ground coolly, with minimum environmental impact. This uncontrollable problem is due to stubbornness of the people in the world. II-The Problem What is the problem? The problem is the improper waste disposal in Button City. It is the problem wherein the garbage are not placed and manage well by the society. That problem could cause big problem in the society. Such as falsehood that can harm everybody and can also be a cause of death. What interventions done to address the problem? Waste management is introduced to the community. It is the collection, transport, processing or disposal, managing and monitoring f waste materials. The term usually relates to materials produced by human activity, and the process is generally undertaken to reduce their effect on health, the environment or aesthetics. Separation of recyclable, biodegradable and non-biodegradable is also imposed. The local government unit of the city also increased the number of the street sweepers to maintain the cleanliness of the surroundings. The status of the problem Until this day, the whole country and even the world is suffering from the effects of the improper waste disposal. The world is still crying and hoping to overcome this situation from now and then. But, the government is still looking for right, exact and appropriate thing or solution to do to erase this problem from the long lists of problems to be solved. Recommendations The government or even the lowest officer in a barraging should show their selves as an example. Think, the government can conduct seminar or training to teach housewives how to make money out from recyclable items. In this way they can help not just their selves but also the environment.

Sem1 Equality Essay

Sem1 Equality Essay Sem1 Equality Essay Keely Hiraoka 7:30 Seminar 1: The Declaration of Independence Equality was one of the main reasons the colonists were unhappy with Britain. This is why equality was important enough to include in the Declaration of Independence. Although, the views on equality has changed over the years, by comparing the people of 1776's point of view to the people in present day America, the shifts in view can be seen more easily as well as the similarities.  In 1776, the people who held power and made decisions were wealthy, white, landowners. While the decision makers were open-minded, their views tended to focus more on themselves. In the letters between Abigail and John Adams, John cannot but laugh at the outrageous proposal by Abigail regarding rights for women. John also stated that many others groups also wanted more rights and were showing their discontent. However, if they refused to give women more rights, whom John deemed "more numerous and powerful", why would they give the children, apprentices, Indian s, and Negroes who were also causing a ruckus more rights? In the US Congress Naturalization Act of 1790, it is stated that only free white people who have resided in the United States for two years are allowed to be citizens after going through the legal process. In the Declaration of Independence, there is no mention of women, only men. In present day America, the views on the rights for women and ethnic minorities are not the same as they were in the past. Although there are still women fighting for rights in equal pay, the basics such as voting, education, own legal identities, and diverse career opportunities, have been resolved throughout the years. The United States is also trying to improve the equality of different races as well. Some colleges in America specifically look at race when admitting new students. By looking at the race of the applicants, colleges try to get a more racially diverse environment on campus.

Battle of the Trebia in the Second Punic War

Battle of the Trebia in the Second Punic War The Battle of the Trebia is believed to have been fought on December 18, 218 BC during the early stages of the Second Punic War (218-201 BC). For the second time in less than fifty years, the competing interests of Carthage and Rome came into conflict and resulted in war. Following his capture of Saguntum in Iberia, the noted Carthaginian commander Hannibal, advanced over the Alps and invaded Italy. Taking the Romans by surprise, he advanced through the Po Valley and won a minor victory at Ticinus. A short time later, Hannibal descended on a larger Roman force along the Trebia River. Taking advantage of a rash Roman commander, he won a crushing victory. The triumph at Trebia was the first of several that Hannibal would win during his time in Italy. Background Having lost Sicily after the First Punic War (264-241 BC), Carthage later endured the loss of Sardinia and Corsica to the Romans when they were distracted putting down rebellions in North Africa. Recovering from these reverses, Carthage commenced expanding its influence to the Iberian Peninsula which gave it access to a variety of resources. This expansion led to direct conflict with Rome over the Hellenized city of Saguntum which was aligned with the Italian nation. Following the assassination of pro-Carthage citizens in Saguntum, Carthaginian forces under Hannibal laid siege to the city in 219 BC. Hannibal Marches The citys fall after a prolonged siege led to open warfare between Rome and Carthage. Completing the capture of Saguntum, Hannibal began planning to cross the Alps to invade northern Italy. Moving forward in the spring of 218 BC, Hannibal was able to sweep aside those native tribes that attempted to block his path and entered the mountains. Battling harsh weather and rough terrain, Carthaginian forces succeeded in crossing the Alps, but lost a significant part of there numbers in the process. Surprising the Romans by appearing in the Po Valley, Hannibal was able to earn the support of rebelling Gallic tribes in the area. Moving quickly, Roman consul Publius Cornelius Scipio attempted to block Hannibal at Ticinus in November 218 BC. Defeated and wounded in the action, Scipio was forced to fall back to Placentia and cede the plain of Lombardy to the Carthaginians. Though Hannibals victory was minor, it had significant political repercussions as it led to additional Gauls and Ligurians joining his forces which raised his armys numbers to around 40,000 (Map). Rome Responds Concerned by Scipios defeat, the Romans ordered Consul Tiberius Sempronius Longus to reinforce the position at Placentia. Alerted to Sempronius approach, Hannibal sought to destroy the second Roman army before it could unite with Scipio, but was unable to do so as his supply situation dictated that he assault Clastidium. Reaching Scipios camp near the banks of the Trebia River, Sempronius assumed command of the combined force. A rash and impetuous leader, Sempronius began making plans to engage Hannibal in open battle before the more senior Scipio recovered and resumed command. Hannibals Plans Aware of the personality differences between the two Roman commanders, Hannibal sought to fight Sempronius rather the wilier Scipio. Establishing a camp across the Trebia from the Romans, Hannibal detached 2,000 men, led by his brother Mago, under the cover of darkness on December 17/18. Sending them to the south, they concealed themselves in stream beds and swamps on the flanks of the two armies. The following morning, Hannibal ordered elements of his cavalry to cross the Trebia and harass the Romans. Once engaged they were to retreat and lure the Romans to a point where Magos men could launch an ambush. Fast Facts: Battle of the Trebia Conflict: Second Punic War (218-201 BC)Dates: December 18, 218 BCArmies Commanders:CarthageHannibal20,000 infantry, 10,000 cavalryRomeTiberius Sempronius Longus36,000 infantry, 4,000 cavalryCasualties:Carthage: 4,000-5,000 casualtiesRome: up to 26,000-32,000 killed, wounded, and captured Hannibal Victorious Ordering his own cavalry to attack the approaching Carthaginian horsemen, Sempronius raised his entire army and sent it forward against Hannibals camp. Seeing this, Hannibal quickly formed his army with infantry in the center and cavalry and war elephants on the flanks. Sempronius approached in the standard Roman formation with three lines of infantry in the center and cavalry on the flanks. In addition, velite skirmishers were deployed forward. As the two armies collided, the velites were thrown back and the heavy infantry engaged (Map). On the flanks, the Carthaginian cavalry, making use of their greater numbers, slowly pushed back their Roman counterparts. As pressure on the Roman cavalry grew, the flanks of the infantry became unprotected and open to attack. Sending forward his war elephants against the Roman left, Hannibal next ordered his cavalry to attack the exposed flanks of the Roman infantry. With the Roman lines wavering, Magos men sprang from their concealed position and attacked Sempronius rear. Nearly surrounded, the Roman army collapsed and began fleeing back across the river. Aftermath As the Roman army broke, thousands were cut down or trampled as they attempted to escape to safety. Only the center of Sempronius infantry, which had fought well, was able to retire to Placentia in good order. As with many battles in this period, precise casualties are not known. Sources indicate that Carthaginian losses were around 4,000-5,000, while the Romans may have suffered up to 32,000 killed, wounded, and captured. The victory at Trebia was Hannibals first great triumph in Italy and would be followed by others at Lake Trasimene (217 BC) and Cannae (216 BC). Despite these stunning victories, Hannibal was never able to completely defeat Rome, and was ultimately recalled to Carthage to aid in protecting the city from a Roman army. In the resulting battle at Zama (202 BC), he was beaten and Carthage was forced to make peace.

Smoking cigarettes and the strenghts and weakness of the theory of Essay

Smoking cigarettes and the strenghts and weakness of the theory of planned behaviour in explaining this behaviour - Essay Example This is a habit and people become addicted to these kind of things very quickly. Among the addiction of things the addiction of cigarette smoking is very common and popular. A approximate number of adults smoking in United States is about 44.5 million. 23% of the high school students are current smokers. The rate of persons who start smoking is more in students than in adults. This is the major point of concern for the health organization to reduce this rate. Some people smoke to make their image glamorous and effective. The person falling in these categories are most from the reel life persons or star personalities. Military also advertises smoking as glamorous part of life and society. This is a kind of irrational behavior of man that forces him to get addicted to such things in life that are harmful to him. He knows that these are harmful but enjoys the addiction. The irrational behavior is the abnormal behavior of person that is related to his addictions. They do not know how to act at some instance. When they are addicted to something they get unconscious in the absence of it. Who is responsible for this kind of action or behavior the person or the environment around him. About the first cigarette every person thinks that he will not be addicted of it but soon when he is used to the smoking environment he starts it slowly and occasionally. The first cigarette offered to him is just the initialization of his irrational behavior. Smoking for the first time is due to the curiosity of the feeling that something is missing in life and that must be filled by smoking. Smoking is also done to equalize his standard with others of his age. They think that smoking creates a glamorous and mature image. Even in the early stage of smoking majority hates the taste of cigarette but due to the irrational behavior of smoking it makes them feel satisfied of smoking. With first few cigarettes one thinks he would not get addicted to smoking since he is smoking only one or two in couple of days but then sitting in the environment it gets doubled and the person becomes addicted to it very soon. Even then he tries to quit smoking that becomes difficult for him. Then if someone offers you a cigarette you cannot stop yourself from smoking. This forces a person for irrational behavior of smoking and makes him addicted to the heinous act of smoki ng. Smokers have a basic habit of smoking at certain interval or at certain time like in the morning of after having dinner or such time. This makes him slave of cigarette and cannot quit at these times. In early stage of smoking person smokes in group but then individually needs cigarette at certain interval. He becomes dependent on smoking or cigarette. At

The Economics of the Doll and Car Industry in the USA and in China Term Paper

The Economics of the Doll and Car Industry in the USA and in China - Term Paper Example Doll Production Doll production does not involve much heavy equipment to carry out its industrial production according to the movie. Considering the fact that doll making could be very convoluted and intricate at some point, it requires more labor force than machines since most machines do not have the capability to perform extremely complicated tasks with high levels of precision. Also, doll production takes in a lot of workers to work on the quality checking, dressing, molding phase, and assembling. Looking at the conditions, doll manufacturers have lower production as compared to other industries such as the car industry in that doll industry implements labor intensity rather than capital intensity. This is the reason why the doll industry employs several hundreds to thousands of workers to meet its production quota. It’s vivid from the movie that doll production goes through several phases. These phases includes, molding body parts, assembling of the body parts, varying doll colors, doll dressing, quality check and packaging. Most of the China dolls are manufactured by low fired ceramic. The doll heads are labeled easily lost stickers inside the heads. Certainly, each phase calls for a lot of workers to perform each type of operation. Consequently, the current doll production process entails not just lower production but also higher production cost as doll manufacturers have to remunerate a considerable number of workers. Car Production In car production employs capital intensity in the manufacture of the cars. Car manufacturers use a large part of its capital to purchase and install extremely heavy and costly machines and robots rather than workers to carry out its production. (Economy Watch, â€Å"Capital Intensive Industry†). One fine example is the recently constructed Honda assembly plant in Wuhan, Central China. This new Honda facility poses a capability to produce thousands of cars annually. As a matter of fact, as stated on the video, DFAC Honda has produced 164,200 units in 2008 alone; and this is still way short to the facility’s maximum production capacity of 240,000 cars. Honda also underwent a joint venture, which combined Guangzhou Honda and DFAC Honda. This merger has resulted into Honda being one of the top five selling car brands, 470,000 units sold annually, and two independent channels of sales. Also, 95% of this production was sold in China, and 70% of the auto parts were supplied locally. Honda’s high production can be attributed to its implementation of capital intensity. It uses heavy equipment and high-priced machines to work as substitute for the labor force. In general, car manufacturers prefer this strategy in their production because it entails high production but lesser production cost. In the video, Honda installs hundreds of robots and heavy machines to build cars. These robots and machines work simultaneously and coordinately for a faster and more precise assembly of cars. Capital-intensive industries such as Honda do not necessarily discount the importance of labor force. Car manufactures still employ labor force to perform very important functions in the installation of small auto parts and for checking the quality of the car; although, car production requires smaller number of workers. Labor Intensity Labor intensity involves a large number of employees or longer hours of work from its employees in order to meet certain production quota. The production cost can be measured by taking the proportion between the labor cost and the capital cost. In the case of doll production, a lot of human labor is implicated since. This is because it involves a lot of complicated tasks and high levels of precision in the making unlike the car industry whereby human labor is minimal. This makes the doll industry is labor intensive. Capital Intensity Capital intensity entails an investment of the capital to heavy and expensive machines to act as substitute for a

Experimental Research in IR Paper Example | Topics and Well Written Essays - 750 words

Experimental in IR - Research Paper Example Reflecting the usefulness and the limitations of experiments alongside evaluating the text of Hudson and Butler, the research question of this paper is â€Å"How can experiment as a research methodology fulfill the aims of social scientific investigation†. The rest of this paper will forge an analysis by reflecting on different issues in political research to answer the question. The question is significant in the field of international relations because it will not only open the discussion of whether experiments could be used as a mainstream method in international studies but will also help us look into the areas of research which has been insufficiently investigated.One of the main aims of a social scientific inquiry is to produce knowledge and objective facts that will not only help to solve real-world problems but will also produce other similar questions that will spearhead the further political investigation. Similarly, the work of a social scientific inquiry is to also â€Å"further the goals of a scientific literature†. The subfields of international relations are constantly growing in areas like Cognitive Psychology, Anthropology, Socio-biology and comparative politics. The fact that international relations are constantly growing in an interdisciplinary manner provides the ground to use the experimental method to fulfill the ambitions of this issue area.The rigorous technique of researching with experiments will not only provide a bridge but will also connect the knowledge gained from the research.

Political Speech (Obama Inaugural Address 20th January 2009) Essay

Political Speech (Obama Inaugural Address 20th January 2009) - Essay Example The inauguration ceremony of Barak Obama set out new records in the history of United States of America. More than a million people were there to congratulate Obama and to welcome him as the new president of America. (Jem Aswad and Jennifer Vineyard) The detail scrutiny of Obama’s speech laid out the fact that all three persuasive appeals that is Ethos, Pathos and logos were used in this speech. Ethos (credibility) is an appeal in which the speaker tends to put forward his potential, knowledge and credibility regarding certain fact. Pathos is an emotional appeal in which the orator tries to convince people about something by targeting their emotions. The selection of words greatly influence people’s emotions, the better the language the better will be its effect on emotions of people. Pathos is an effective way to improve an argument or speech. Logos is a logical speech. It is a means of putting forward arguments that are based on logics and facts. Any disagreement rega rding such argument can be discarded immediately by considering and having a look at facts. In order to analyze Obama’s speech I will start with Pathos. From the very inception of his speech Obama started to target people’s emotions in an effective manner. ... Moreover he also appreciated President Bush’s efforts by thanking him. This shows that he holds no grudges against any political leader. Obama again by indicating the past tried to tap the emotions of people by saying: â€Å"What is required of us now is a new era of responsibility - a recognition, on the part of every American, that we have duties to ourselves, our nation, and the world, duties that we do not grudgingly accept but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit, so defining of our character, than giving our all to a difficult task.† Here he made them realize that each and every individual has certain responsibilities which are to be fulfilled. He has advised them they should accept their duties willingly without any resentment if they want their nation to prosper and progress fluidly. He said that giving yourself completely to a task which seems difficult and impossible and then coming out of the odds and ac hieving your goal is the finest accomplishment that one can ever have. In the end of the speech Obama again motivated the people by discussing the hardships which the United States of America has faced in the past. He put forward those difficulties by saying; â€Å"So let us mark this day with remembrance, of who we are and how far we have traveled. In the year of America's birth, in the coldest of months, a small band of patriots huddled by dying campfires on the shores of an icy river. The capital was abandoned. The enemy was advancing. The snow was stained with blood†¦ America. In the face of our common dangers, in this winter of our hardship, let us remember these timeless words. With hope and virtue, let us brave once more the icy

First Ancient Civilizations Essay Example | Topics and Well Written Essays - 500 words

First Ancient Civilizations - Essay Example Religion is of crucial importance to society since it facilitates the guarding of morals in society. The word Mesopotamia in the Greek language means ‘the land between two rivers’, because the civilization began between the Tigris and Euphrates rivers. It was in the Eastern Mediterranean, had the Zagros Mountains to the northeast and the Arabian Peninsula to the southeast, and corresponded to the present-day Iraq, most parts of Iran, Turkey and Syria. It was called Al Jazira by the Arabs and has been termed to as the Fertile Crescent. This civilization is the earliest in world history and, one which lasted for the longest time having begun around 3500 BC and ended in (Chadwick, 2005). It had much influence in western civilizations and most of these civilizations laid their foundations based on its example. Unlike other civilizations, Mesopotamia was a collection of various cultures, which were only bound together by their gods, writing and how they treated women. Mesopotamia is regarded as the cradle of civilization because it was the first to build cities, use the potter’s wheel, to develop writing, to organize armies, use large quantities of bronze and is called the place where history began. The yellow river civilization in china began in 4000 BC in China. Since water is known to play a critical role in the development of a civilization, the yellow river civilization owed its origin and development to the yellow river. The yellow river occupies a place of importance in china and has been known as the mother river of china. Just as the Egyptians credit their existence to the river Nile, the Chinese also attach great importance to the yellow river, referring to it as the cradle of Chinese civilization. The yellow river population was the centre of politics, economy and culture of the Chinese. It was also the center of science and technological advancement. It existed for 2000 years, covering the period

The Portray of African-American women in 1960s Research Paper

The Portray of African-American women in 1960s - Research Paper Example John F. Kennedy was elected president in 1961 and he became a president who was very much dedicated to the protection and establishment of civil rights for all Americans (Zeitz, 2006). Two years after he was elected, Martin Luther King, Jr. gave his ‘I Have a Dream’ speech, and in the process, inspired many African Americans and civil rights groups to firmly seek the equal protection of their rights, regardless of their skin color (Zeitz, 2006). When President Lyndon Johnson took over as president after Kennedy’s assassination, he also firmly pressed support for civil rights laws, and in 1964, the Civil Rights Act was signed by Johnson. This law made racial segregation in America legally actionable (Marwick, 1998). A year after the Civil Rights Act was signed, the National Voting Rights Act was also passed into law, and this law also ensured that discrimination in voting practices would become legally actionable (Marwick, 1998). Towards the end of the 1960s, Presi dent Richard Nixon would soon take over and the Vietnam War would also take center stage in American issues and politics. Nevertheless, the legal foundations for civil rights were laid out during the 1960s (Marwick, 1998). For African-Americans, it marked a time when they were finally able to gain full equal and legal status as their white counterparts. For African-American women in the 1960s, it also marked a period of transition. The Emancipation Proclamation during the 1860s was meant to free African-Americans from slavery, however, this did not necessarily grant the African-Americans equal rights under the law (Stack, 1974). They were still very much discriminated against by general society, and not allowed the same rights and privileges as the whites. The Jim Crow Laws of 1876 also passed segregation laws for the black communities, separating them from the white communities (Stack, 1974). These laws also indicated where the African-Americans were supposed to live. These practic es would however soon gain the ire of the African-Americans as gradually many of them, along with civil rights activists sought equal rights for all Americans regardless of race (Quintard, 2003). The decision of the Supreme Court in 1954 on the Brown v. Board of Education of Topeka, Kansas also started the ball rolling for the desegregation in schools. However, major strides towards racial desegregation on a wider scale were still not seen (Quintard, 2003). Anthropologist Carol Stack in her book ‘All Our Kin’ focused on what she refers to as Jackson Harbor in order to examine the discrimination practices against the African Americans (Stack, 1974). Stack (1974) discusses that in Jackson Harbor, in Mississippi, poverty and racial discrimination played a huge part in romantic inclinations and relations. For one, women usually viewed men in a stereotypical fashion – behaving bad, drinking, being violent, being involved in crimes, and the like (Stack, 1974). Women al so saw themselves as the more reliable individuals, and the fact that they had access to welfare made them more formidable individuals than their male counterparts. Stack (1974) discusses how within the community, the African-American women possessed equal rights in relation to African American men. However as far as the bigger world is concerned, the white-dominated American society through its racist and sexist practices had great control over the lives of African American women. In effect, these women had the power to make the decisions for their families and themselves,

First Ancient Civilizations Essay Example | Topics and Well Written Essays - 500 words

First Ancient Civilizations - Essay Example Religion is of crucial importance to society since it facilitates the guarding of morals in society. The word Mesopotamia in the Greek language means ‘the land between two rivers’, because the civilization began between the Tigris and Euphrates rivers. It was in the Eastern Mediterranean, had the Zagros Mountains to the northeast and the Arabian Peninsula to the southeast, and corresponded to the present-day Iraq, most parts of Iran, Turkey and Syria. It was called Al Jazira by the Arabs and has been termed to as the Fertile Crescent. This civilization is the earliest in world history and, one which lasted for the longest time having begun around 3500 BC and ended in (Chadwick, 2005). It had much influence in western civilizations and most of these civilizations laid their foundations based on its example. Unlike other civilizations, Mesopotamia was a collection of various cultures, which were only bound together by their gods, writing and how they treated women. Mesopotamia is regarded as the cradle of civilization because it was the first to build cities, use the potter’s wheel, to develop writing, to organize armies, use large quantities of bronze and is called the place where history began. The yellow river civilization in china began in 4000 BC in China. Since water is known to play a critical role in the development of a civilization, the yellow river civilization owed its origin and development to the yellow river. The yellow river occupies a place of importance in china and has been known as the mother river of china. Just as the Egyptians credit their existence to the river Nile, the Chinese also attach great importance to the yellow river, referring to it as the cradle of Chinese civilization. The yellow river population was the centre of politics, economy and culture of the Chinese. It was also the center of science and technological advancement. It existed for 2000 years, covering the period

Research Paper NT1430 Essay Example for Free

Research Paper NT1430 Essay When it comes to IPv6 there are a lot of topics that can be discussed. It will change the Internet forever as we know it. IPv4 is the fourth version of protocol using a 32 bit address space whereas IPv6 will be using 128 bits of hexadecimal addressing to allow for drastically more addresses. Currently IPv4 allows roughly 4,294,967,296 possible addresses and with the current allocation practices it limits the number of public address to a few hundred million. In contrast, the 128 bit address space that IPv6 uses can provide roughly 3. 4 x 1038 possible addresses. The sheer size of the IPv6 address allows for the subdividing of the address into a hierarchical routing structure that in turn can reflect the current topology of the Internet. This will provide great flexibility for the addressing and routing in the future where the IPv4 obviously lacks in comparison. It would hard to imagine a world where we do have anymore Internet addresses to go around. This should hopefully solve that problem, at least for a while to come. When configuring DHCP on Linux to use IPv6 one must be sure that they have everything in order. The two most used means of auto configuration IPS are on the router advertisement and dhcpv6. When you are using the RA a server daemon needs to advertise a network prefix which is typically a /64, gateway and sometimes a DNS server. Then the Client machines can auto configure their IPv6 addresses when they have initialized a bootup based on their current MAC address using EUI64. When addressing the same situation with dhcpv6, dynamic or static addresses can always be assigned to the current client machines. Unfortunately the gateways cannot be assigned due to the design of the dhcpv6 protocol. If you must use dhcpv6 you have to use RA. You can configure RA to advertise only the gateway leaving the IP and DNS server configuration all up to the dhcpv6, or only the DNS servers. In order to run dhcpd in IPv6 mode you  need to add a -6 argument. The arguments should define the configuration file and lease file. Here is an example of a startup command; /usr/sbin/dhcp -6 –cd/etc/dhcpd6.conf –lf/var/state/dhcpd6.leases eth1. The -6 enables the IPv6 mode and the –cf defines the IPv6 configuration file. Here’s an example of the dhcpd6.conf; # dhcpd6.conf authoritative; option dhcp6.name-servers 2001;db8;1;1;;200; option dhcp6.domain-search ‘internal.1an’; In conclusion, I hope that after this you understand why IPv6 is such a game changer and why it is so important for our world going forward. Without it our planet would cease to exist and everything would stop. Obviously IPv4 is still around and will be for a few more years, but the days of thinking that IPv4 would last forever or definitely over and it’s time for something new will hopefully last a little longer. References http://technet.microsoft.com/en-us/library/cc780310(v=WS.10).aspx //www.cisco.com/web/about/security/security_services/ciag/documents/v6-v4-threats.pdf http://linux.ardynet.com/ipv6setup.php

The Current Firewall Technology Computer Science Essay

The Current Firewall Technology Computer Science Essay Currently firewall technology as a specialized engineering solution rather than a scientifically based solution. Currently firewall is classified in to three category packet filtering, proxy server, and stateful firewall. This paper is main focus on the various type of firewall available and their pros and cons. Originally computer network was design for data communication to share the resources. The sharing of resources was bounded between universities. Eventually businesses, corporations, government agencies were begun to use internet. So network become vital part of their institution. Computer networking, however, is not without risks as Howard illustrates in his analysis of over 4000 security incidents on the Internet between 1989 and 1995 [1]. A neutral approach to network protection draws from several other fields, such as physical security, personnel security, operations security, communication security, and social mechanisms. [2] According to definition firewall is a set of mechanisms that can enforce a network domain security policy on communication traffic entering or leaving a network policy domain [3]. In simple word firewall is guard point which gives control point of entry or exit from computer or network. It is a first line of defence and it is also a contact point of the netw ork. It is very important to choose and design firewall to guard inside network from outside attack. Case Study Figure 1: ABC.Ltd network [6] Above figure shows our case study network . Consider a case where company ABC.Ltd want to implement a firewall for their campus design. Company whole network is divided in to three parts, inside network, Demilitarized Zone (DMZ) and outside network. Inside network has ip address 10.1.1.0/24. DMZ is further divided in to two sub section; one is protected DMZ which has ip address 192.168.11.0/24 and dirty DMZ which is dump host whose ip address is 192.168.1.0/24. Dump host is a computer which got nothing important in it. These dump hosts are act as a honey pot which is use to lure attacker so that network security designer know different type of attack and help them to design security policy. DMZ is a zone where company put their services like web services, FTP services etc. Company has remote office which uses secure VPN to connect to the main campus network. There are different type of firewall technology which are packet filtering, proxy server and stateful firewall, Network Address Translation (NAT),Software firewall. Each firewall has their advantages and disadvantages. Rest portion of this paper is describe pro and cons of different firewall. Packet Filtering This is one of the simple types of firewall. This firewall is work on OSI layer 3 and 4.It filter packet by looking at IP address, TCP/UDP port number. It compare the incoming packet against pre define rule configure in to the router. After comparing router make decision to allow or deny the packet [4]. An access list is used to create rule to make decision. Figure shows the working of the packet filtering firewall. Figure 2: Packet Filtering in Router [4] Pros The simplest of the firewall technologies to configure. Only required access list to configure the firewall. Packet filtering capabilities are easily available in many hardware and software routing products, both commercially and they are freely available over the Internet. It is less processor intensive. Adding a filtering rule to a router produces little or no additional performance overhead. It is use for all type of application because it operates at the OSI layer 3 (Network) and layer 4 (Transport) layer. Only one router is required to protect entire network. Cons The packet filter has no intelligent to identify the authenticity of source. A well trained intruder can spoof inside IP address and can fool the firewall as the packet is from inside network. Since filtering rule is configuring manually it add administrative workload. Adding complex rule to the firewall decrease the router performance. In some cases, the filtering is incompatible with certain caching Strategies commonly used for performance enhancement. Some policies cannot readily be enforced by normal packet filtering routers. Example The following example shows how to build basic packet filtering firewall Consider a scenario of company whose inside network is lying in IP address range 10.1.1.0/24. Ethernet 0/1 is inside interface and Ethernet 0/0 is outside interface. To protect against IP spoofing attack following access list policy is configure Access list 100 deny ip 10.1.1.0 0.0.0.255 any log Access list 100 deny ip 127.0.0.0 0.255.255.255 any log Access list 100 deny ip 172.16.0.0 0.15.255.255 any log Access list 100 deny ip 192.168.0.0 0.0.255.255 any log Access list 100 deny ip 224.0.0.0 15.255.255.255 any log Access list 100 deny ip host 255.255.255.255 any log Access list 100 permit ip any 10.1.1.0 0.0.0.255 Interface Ethernet 0/0 Ip access-group 100 in An access list is basic tool to configure for packet filtering. Generally all routers support this tool. Above example is configured and tested on Cisco router. There are free download is available on internet few examples are Tuneup 1.0, Truxtis, Visnetic. Packet filtering firewall is simple in configuring and freely available on internet it is good solution for small business where not much complex firewall implementation is required. In our case study implementation of packet filtering is not a wise solution. A simple reason is it is very cumbersome. Example shows that just to stop ip spoofing we need to configure eight commands. Sometime it is difficult to troubleshoot and manage for network administrator. Application Layer Firewall Application Layer Firewall is also known as a proxy server. According to dictionary meaning of proxy is A person authorized to act for another; an agent or substitute. Same definition is valid for proxy server in network security. Proxy server is a software package install on device and act behalf of protected network which allows or denies access across network [5, 7]. Figure 3: Proxy Server [4] Above figure shows the working of proxy server. Proxy server works at layer 7 of Open System Interconnection (OSI) system model [4]. It intercepts and established the connection behalf of internal host to the outside network. As shown in figure when inside network is trying to connect outside network, application layer firewall which is install on router is intercept the secession and check the request is valid or not. If it is not valid request it discard the packet and if it is a valid request it repackage the request and send it to outside network as the packet is send by itself. When outside network response the request proxy server repackaged the response and sends it back to the original inside network. In some case proxy server block all connection from outside network and allowed only inside network to go outside. The only traffic is allowed from outside is the response from outside network to inside network. In some case both inbound and outbound traffic is allowed but under strict observation [4, 5, 7]. Example A good example, and the one we probably see the most, is a web proxy. When configured to use a proxy, your web browser contacts the proxy server for each web access instead of going directly to the target server on the internet. The proxy server then turns around and makes the real request of the web server. The proxy server gets the response, and then passes it back to you. Another example is proxy server is Tibia proxy which is game proxy server. Tibia is a popular multiplayer online computer game hosted on Internet servers. To play Tibia requires establishing a network connection to TCP port 7171 on the server. Depending on your network setup and your Internet Service Provider (ISP), your direct connection to the Tibia server and ability to play the game may be blocked by a network firewall or proxy server. Setting up a Tibia proxy avoids this common connection problem. A Tibia proxy is a special Internet server (separate from the game server) that does not require a port 7171 connection. Instead, the Tibia proxy server will accept requests on alternative network ports (such as port 80) that will typically not be restricted by firewalls / proxies. The Tibia proxy, in turn, makes its own direct connection to the game server (on port 7171) and translates messages between the Tibia server and your client in real time to allow game play [8]. Pros Act as an intermediary between outside network and protected network. It prevent direction connection between source and destination It is application aware firewall so that it can analyzes application inside the payload Support user level authentication It able to log the traffic and can do user level authentication Cons It is processor intensive so it is slower than packet filtering Need to configure internal client about proxy server Sometime it does not support all type of application. For example Sling Player 2.0 does not supported by proxy server. It is single point failure. Proxy server is install on device so if that device gets compromised then whole security compromised. Stateful Packet Filtering Figure 4: Stateful Firewall [4] In the mid-1990s, packet filters and proxy servers were the two technologies used to build firewall systems. As the number of applications that needed to pass through firewalls increased, proxy server vendors could not keep up with the development of new proxy servers. On the other hand, packet filtering also could not support the dynamic nature of the many modern applications. Thus, a new technology was born [4, 11]. Stateful packet filtering is a combination of packet filtering and application level gateway firewall [11]. It contains advantages of both. It is also refer as a application aware firewall. Stateful firewall not only examines IP header information but also up to application layer information for better inspection. The working of stateful firewall is as follow. When host from inside network send a packet to outside network it check authorization of the network and if it is authorized then it allow the packet outside the network and maintain state table. State table is a table which keep track of the active network connection which is TCP secession or UDP communication passing across it. This is also called as saving of state. When destination network respond to the initial request it compare the response with the information saved in state table to allow or denied the packet [11]. Example Cisco Adaptive Security Appliances in short Cisco ASA [9], Cisco PIX firewall, Check Point [10] are example of stateful firewall. Pros It work at network level and transport level but also at application layer It is not a processor intensive as proxy server Temporarily open the outside port so it reduces the possibility of attack that work against static packet filtering. Because of the state table it is faster than application layer gateway Support almost all the services. Cons It allows direct connection to inside host once the request to enter the network is granted. An attacker may exploit the vulnerability of that host and poison the network. It required skill knowledge of different type of traffic and attacks Network Address Translation This is one of the simplest methods to protect inside network. Network Address Translation (NAT) is quite similar to the packet filtering. When it configure on router it translate internal private network to outside public network. It maintain translation table so when reply come from outside to inside it send back to correct host. There are three type of NAT static NAT, dynamic NAT, port address translation (PAT) [12]. Pros It is very simple to configure It hide private network behind one public IP address Unlikely proxy server it does not requires any configuration on inside host. Cons It is difficult to troubleshoot end-to-end NAT cause problem when Virtual Private Network (VPN) is configured Like packet filter firewall it work at network and transport level of OSI model so it translate packet based on ip address Personal Firewall The personal firewall is an application which is install on computer to protect personal computer from different virus and different kind of attack [13]. It allow or deny request from computer based on configure policies. Many personal firewall like does intrusion detection. An example of this type firewall is Host Base Intrusion Prevention (HIPS) which block the communication if it finds any suspicious activity [14]. Pros Prompt user for outgoing connection Allow user to control which application is permitted to connect interne od LAN Dose auditing for all user of the computer Tell user that application is attempting to connect internet and gives information about destination server with which application want to connect It dose virus scanning automatically every day and remove them Cons It is an application running on host so it gives some load on CPU If system get affected by malware or spyware, it can modify the firewall cause security issue Recommendation By looking at different type of firewall and comparing their advantages and drawback we can conclude that stateful firewall is good solution for our scenario. The product like Cisco ASA or Check Point is ideal to guard against different type of attack. They also does intrusion detection and prevention and can virtualized these firewall which save cost of buying extra firewall.

Wal-mart: Not A Villain :: essays research papers

I live in Mentor, Ohio, a suburb about thirty-five miles east of Cleveland. It used to be all greenhouses, until a few decades ago when it began the process of commercialization, along with other neighboring cities. Big-name stores moved into town, slowly at first. After awhile, along came a shopping mall and stores such as K-Mart. These businesses really began to change the community for the better. As the area became more developed, more people moved there. Eventually Wal-Mart made its way into town. The onset of competition forced K-mart to relocate (less than a mile down the road from the original site, across the street from where the Wal-Mart was being built) and upgrade to a Super K-Mart Center. The difference between K-Mart and Super K-Mart is that Super K-Mart has everything that regular K-Mart has, but it is now also equipped with a complete grocery section. This enables customers to do all of their shopping in one location.It all started in 1962. The first Wal-Mart Discount City opened that year in Rogers, Arkansas, and the franchise has been growing exponentially ever since. In 1980 there were 276 stores, and in the year 2000, there are more than 3,400 Wal-Marts in every state of the USA and a handful of foreign countries. These countries include Germany, Mexico, Canada, Brazil, and Korea, to name a few. Wal-Mart has aspirations to be globally recognized like McDonald's and Coca-Cola. For five years, the state of Vermont waged a war against Wal-Mart, refusing to let any of these super stores inside state boundaries. Eventually Wal-Mart won the battle and the first store opened in Bennington, Vermont. Instead of expected protests, Wal-Mart's business was booming. During the first week, the store had almost 1.5 times as many transactions as people live in the town. According to "Shopping With the Enemy", town life will never be the same because "people crave the low prices, large selection and convenient parking," offered by discount stores (146).In the article "Wal-Mart's War on Main Street," by Sarah Anderson, it is correctly stated that "rural life is changing and there's no use denying it." (Anderson 139) Even without imposing businesses, the technological advances of today make the world smaller and smaller. It used to be that in rural places there would be one farm and then nothing for miles. There wasn't much contact with people outside of one's family.

Approaches to the Study of Religion Essay -- Theology Religion Sociolo

The sociological approach looks at religious belief and practice in relation to the society. Sociologists are interested in two themes, the centrality of religion in society and the diversity of forms it inhabits (Hamilton 1995/2001:1). It regards religion as a social fact subject to empirical observation, which produces empirical evidence (Dillon 2003:7). The sociology of religion is a product of the enlightenment, from which it inherited a tendency to dismiss religion as incompatible with rationality (Dillon 2003:6). This dismissal has had significant impact on the attitude towards religion and it is the basis for the most influential paradigm in the history of the field; secularisation. The secularisation theory claims that religion is or will be on the decrease in society. So profound was its impact that modern sociology often aims to account for the continued presence of religion in society and has generally held a rather negative view of religion as being an unworthy subject o f study(Davies 2007:2). The reason for the secuarlisation can be seen in the fact that sociology is a theory both guided by and aims to build theories (Wuthnow/Dillon 2003:21). Theories require analysis and generalisation. It is impossible to analyse a subject without first defining the subject (Robertson 1970:34). Definition is a contentious issue because different definitions entail different criteria which lead to different patterns being indentified in data. Theories are created by the identification of patterns in data which are then generalised.(Davies 2007:5). Thus a definition will vastly affect the content and concept of a theory. Definitions of religion in sociology fall into two categories, functional and substantive. This essay will assess... ...in the answers but in the question. Works Cited Davie, Grace (2007) The Sociology of Religion. London. Sage Publications Dillon, Michele (2003) Handbook of the Sociology of Religion. Cambridge. Cambridge university press Hamilton, Malcom (1995/2001) The Sociology of Religion: Theoretical and Comparative Perspectives. 2nd edition. Routledge. London Hunt, Stephen J (2002) Religion in Western Society. London. Palgrave McGuire, Meredith B. (1997) Religion: The Social Context 4th edition. Wadsworth Pickering, W.S.F. (1984) Durkheim’s Sociology of Religion: Themes and Theories. Routledge. London Robertson, Ronald (1970) The Sociological Interpretation of Religion. Blackwell Sociology Series. London Steinsaltz, Adin (2000) A Guide to Jewish Prayer . New York Wuthnow, Robert (2003) ‘Studying Religion, Making it Sociological’ in Dillon (2003) pp.16-30

Introduction to ambahan Essay

Ambahans inscribed on a bamboo slat The ambahan is a literary product and poetic expression of the Southern Mangyans of Mindoro, Philippines. Although there are about seven different ethnic groups living in Mindoro, collectively called the Mangyans, these groups are quite distinct from each other as to language, customs, and way of living. Only the ethnic group living in the south of Mindoro, roughly comprising the areas within the municipalities of Bulalacao (San Pedro), Mansalay, Oriental Mindoro and San Jose, Occidental Mindoro, claims the name Mangyan as the descriptive title of their tribe. To stress their point, they might add the epiteth: â€Å"Hanunuo† Mangyan, that is, a â€Å"truly, real, genuine† Manygan. Together with their northern neighbors, the Buhids, they possess a pre-Spanish writing system, considered to be of Indic origin, with characters expressing the open syllables of the language. Two distinct syllabaries are still in practical use among the ethnic groups in Mindoro, viz. the north ern Buhid on one hand and the southern Buhid with the Hanunuo-Mangyans on the other. The existence of a writing system among these tribes certainly accounts largely for the wealth of literature prevalent among them. One of the literary products, the one written down most frequently on bamboo-tubes or slats, is the ambahan. For better understanding and appreciation of the ambahans presented here, a short outline on the character and use of the ambahan will be given here. As a definition, it can be stated that the ambahan is: A. A rhythmic poetic expression with a meter of seven syllable lines and having rhythmic end-syllables. B. It is most often presented as a chant without a determined musical pitch or accompaniment by musical instruments. C. Its purpose is to express in an allegorical way, liberally using poetic language, certain situations or certain characteristics referred to by the one reciting the poem. The meter of seven syllables in one line is the characteristic of the ambahan which most obviously distinguishes it from other kinds of Hanunuo-Mangyan poetry. However, there are exceptions to the rule. For instance, more than seven syllables may be found at the beginning of the ambahan, especially when it starts with the standard expression magkunkuno (speaks, says) because the one who â€Å"speaks† here may have a long name containing more than the usual seven syllables. Actually, these first lines should not be considered as part of the poem proper, but rather as an introduction to or an explanation of the circumstances which gave rise to the ambahan itself. Sometimes, there may be more than seven syllables because the employed word or words cannot be shortened and no other combination of words is available. On the other hand, a line may contain less than seven syllables in order to preserve the meaning of the line itself which might be disturbed if more syllables were added. However, the last exception rarely occurs. In an effort to conform to the rule of having only seven syllables in each line, the composer tries to fit his words within the pre-determined quantity of syllables. This accounts for the many elisions and contactions of words that make the reading of the ambahan in the Hanunuo-Mangyan script so difficult and exasperating to the translator. Thus nirwasan comes from niruwasan; nilkasan from nilukasan; the mono-syllables gin from ginan; u from una. Conversely, the words may be extended, i.e. syllables may be added in order to have the required seven syllables. In most cases, the normal procedure involves the use of affixes and suffixes, both of which are extensively used in the Philippine languages. The most common one in the Hanunuo-Mangyan language is the suffix -an. Manok becomes manukan, balunos becomes balunusan, without a change in meaning. Within the word, â€Å"extensions† may also be found which might be old infixes, no longer common. So dayap becomes dalayap, layaw becomes lugayaw. Another way of lengthening a word is by repeating the word itself, not so much to make it superlative in meaning (e.g. in Tagalog: laking-laki), but rat her to complete the seven syllable requirement. While it is not my intention to be technical on this point, as a linguist’s analysis of morphological phenomena would be, the foregoing illustrations demonstrate that the prescribed scheme of seven syllables in ambahan verse gives ample opportunity for lexical calisthenics, an exercise which may fascinate many students. The rhyming end-syllables are an essential feature of the ambahan. The most common rhyming syllable is -an, being a regular suffix for verbs and substantives in the Hanunuo-Mangyan language. But other combinations with the vowel a are rather common too, such as in lines having the end-syllables: a, ak, ag, ang, as, aw, ay. Here the vowel a is combined with nearly all the consonants in the Philippine alphabet. In the same way, the vowels I (or e) and o (or u) can be found as the rhyming syllables, either alone or in combination, e.g.: I, id, ing, ip, it, and o, od, ok, on, ong, os, ot, oy. The rhyming in the ambahan is consequent, i.e. once started with -an, all lines will end in -an. This appears to be in contrast to the rhyming scheme of a Tagalog poem, where at the end of a line a vowel rhyme may include any consonant in combination with this vowel. The ambahan is stricter in this respect, though it is interesting to note that here and there consonants, if belonging to the same pho netic class, may be included as the rhyming consonant in combination with the rhyming vowel. Hence, the word inwag rhymes with ma-ayad because both g and d belong to the phonetic class of voiced stops. The word humbak rhymes with dagat because both k and t belong to the phonetic class of voiceless stops. The word sundong, lumon and tayutom are the end-syllables of one ambahan because ng, n, and m belong to the phonetic class of voiced sonorants. Of course, it is not because the Hanunuo-Mangyan knows anything about phonetics that these instances occur, but it is a fact that the interchanges of these consonants are not considered violations of the unwritten rules of the ambahan, provided that the vowel remains the same. The ambahan is a chanted verse, but it is changed plainly or almost recited. The rendering of the ambahan with musical pitch might differ from person to person. Some might intone the words like in common conversation; others might use it a monotone recitation; or still others might sing it with a distinct melody. But generally, it can be said that when an ambahan is â€Å"sung,† there is only a slight musical pitch discernable, except maybe towards the end, when the last syllables are drawn out a bit to indicate that the chant is about to end. Furthermore, it is well worth noting that the ambahan, is â€Å"sung† without the accompaniment of musical instruments, as differentiated from another kind of Mangyan verse, the urukay, which is preferably chanted to the accompaniment of the homemade guitar. One who has a knowledge of the language of the Hanunuo-Mangyans as it is used in their daily conversation, will be able to understand very little of the language that is used in the ambahan. The language used in the ambahan differs from the spoken language, though many a word used widely in the daily Hanunuo-Mangyan language is also used in the ambahan-vocabulary. It is quite possible to compile a long list of words (eventually a complete dictionary) that are used only in the ambahan verse, but, for the purpose of this book, only a few words need to be mentioned. Conversational language| Ambahan language| English| amang| bansay| father| inang| suyong| mother| danom| kagnan| water| balay| labag| house| niyog| bu-anay| coconut| bagaw| duyan| talk| mata| pamidkan| eye| That the words of the ambahan vocabulary are found not only in the ambahan of the Hanunuo-Mangyans but also in the literary products of the neighboring Mangyan tribes, seems to be a significant coincidence worth investigating, especially if it is remembered that these other tribes use a conversational language different from the Hanunuo-Mangyan language. Some questions that would confront the investigator are the following: Where do these ambahan words come from? Are there other dialects in the Philippines from which they may have been derived? Or do we have to turn our attention to other countries like Indonesia or India to get an explanation? Here is a potential field of research that should give a linguist enough material to work on. In some of the ambahans here presented, it will be noticed that the theme is about a bird, a flower, a tree, or an insect. Other ambahans, though not nature poems in the strict sense of the term, deal with the sun, the moon, the stars, the rain and th e wind. When a Mangyan poet writes of a flower, he writes of itnot for the purpose of celebrating its beauty or fragrance but to make it an allegory or a symbol of human life, it’s problems, and its challenges. Sometimes the symbolism of a bird or flower may be clear enough, as when a boy talks to his girl about â€Å"a beautiful flower that he would like to bring home.† Very often, however, one symbol may refer to different conditions or circumstances and, thus, becomes a multiple symbol. An examination of ambahan no. 114 will help clarify this point. What does the poem mean? First, it means simply what it says: â€Å"Be careful, or you will be stung by a bee. Take precautions in getting honey.† This would be the literal interpretation of the poem. The added meaning of allegorical interpretation would depend, of course, on the occasion and circumstances, such as climbing a mountain, going to sea, going to town, engaging in a contest with another person, or going to the parents to ask for the hand of their daughter. The complex set of meanings thus woven into an ambahan are gradually unravelled only after the poem had been analyzed with much care and patience. A related study which is worth mentioning at this point would be an investigation into the psychological motivation for the Mangyan’s frequent use of plants, animals, and nature symbols and their predilection for allegorical poetry. [Postma, Antoon SVD. Treasure of a Minority. Manila: Arnoldus Press, Inc., 1981.] The origin of the ambahan A Hanunuo-Mangyan woman chanting an ambahan at a community ambahan session [Source: Antoon Postma] If you ask a Hanunuo-Mangyan, â€Å"Where did you get this ambahan?,† he will most likely answer, â€Å"I copied it from somebody else.† That is quite probable, for the ambahan has been popularized by being copied on any piece of bamboo, such as the container for tobacco or apog (lime), the scabbard or sheath of a bolo, a violin or guitar, and even on the bamboo beams of a house. When a Mangyan discovers a nice ambahan, he uses his knife to engrave it on bamboo, in the age-old Indic-derived script. Thus, he has â€Å"copied† it. In answer to the same question, another Mangyan may reply, â€Å"We obtained this from our forefathers.† Most of the ambahans they possess now have been handed down from parents to children through continuos copying. Yet there is no doubt that new ambahans are still being written today by the poets or composers, although it is hard to find out who these poets are. A Mangyan would never admit that he is composing ambahans. To determine the approximate time in which an ambahan was written, two criteria may be suggested: the subject and the kind of words used. The first criterion cannot be applied without reservation, for the subject of the ambahan is sometimes very general and true of any period. But if we find reference in the ambahan to Moro attacks or to Mangyans still living along the sea-shore, we are on surer ground, for the attacks of the Moros are known to have occurred at a certain time, and the Mangyans lived along the shores before the non-Mangyans settled on the island. On the other hand, when an ambahan poet writes of going to America, the poem is certain to have been written in modern times. The second criterion, the kind of words used, is more reliable and, if used by experts, would be a more certain indication of the age of the ambahan. By using this criterion, ambahans may be categorized into three classes. The first type is the ambahan that only uses the poetic language with a minimum of contemporary words. Sometimes common Hanunuo-Mangyan words are used, but this type of ambahan restricts itself mainly to the use of literary words, i.e. words not used in daily conversation. According to the Mangyans themselves, this is the oldest kind of ambahan. The next type of ambahan is that in which words borrowed from neighboring tribes, especially the Buhid tribe, are used. Frequent contact with this tribe has made the Hanunuo-Mangyans accept these borrowed words and expressions which found their way into their ambahans. Lastly, there is the ambahan of later times, in wh ich loan-words from Spanish, Tagalog or Bisaya are evident. The painstaking study by linguists of the words used in the ambahan may supply the final answer to the question of the time in which an ambahan was written. [Postma, Antoon. Mangyan Treasures. Manila: Arnoldus Press, Inc., 1995.] The ambahan and its uses Hanunuo-Mangyan poems in the Mangyan syllabic script inscribed on betel nut containers made of bamboo The ambahans are very common among the Hanunuo-Mangyans. About thirty percent of the Hanunuo-Mangyans do not read or write the pre-Spanish Hanunuo-Mangyan script, but it would be rare indeed for a Mangyan not to know the art of the ambahan. Of course, a Mangyan will quickly deny any knowledge of the ambahan, but this is only a polite way of refusing to demostrate such knowledge. People who have tried to collect ambahans will be the first to admit the difficulty of making the Mangyans recite the ambahans outside of the proper occasion for doing it. Aside from the Hanunuo-Mangyans, the neighboring Mangyan tribes also know about the ambahan. Though the actual extent to which the ambahan is known by these other tribes has not been fully investigated, it is certain that this type of poetry is also common among the Buhid-Mangyans. The language of the Buhid is completely different from that of the Hanunuo-Mangyans, but one may still partly understand the literary products of the other. The ambahan can also be found among the tribes living deep in the mountains of Mindoro. These natives go down to the lowlands very rarely, and on one of these occassions I was lucky enough to acquire some copies of their ambahans. The Hanunuo-Mangyans do not understand much of it, except when exclusive ambahan words are used. However, before anything more authoritative can be said on this matter, one must explore the field further. The verse of the Iraya-Mangyans (in the north of Mindoro) is also very similar to the ambahan-type, i.e. they also have the characteristic heptasyllabic meter and rhyming end-syllables. Ambahans are known and recited by Hanunuo-Mangyans, both old and young. Of course, different ambahans will be appropriate for different age groups. The children definitely have their own kind of ambahans, something which might be considered as the equivalent of our nursery rhymes. However, even in these rhymes all the el ements of the ambahan are present; the main distinction lies in the simplicity of the language used. The ambahans for children, however, are short, most of them containing not more than six lines. A boy (kan-akan) and a girl (daraga) would be familiar with the ambahans fit for them, but once they are married, they would acquaint themselves with the ones that are appropriate for their new state of life. Like all poetry, the ambahan is an expression of an idea or feeling in a beautiful and harmonious language. Unlike other forms of poetry , however, the ambahan is not poetry for its own sake or for the poet’s satisfaction. The ambahan is primarily a poem of social character; it finds its true existence in society. It is created by the Mangyans to serve practical purposes within the community. It is used by the parents in educating their children, by young people in courting each other, by a visitor in asking for food and by a relative bidding goodbye or farewell. Of course, it would be a mistake to think that the Mangyans converse with each other only by the ambahan. If a man comes from his field, he would not use an ambahan to tell his wife that he is hungry; he will express the feeling of his stomach in plain and clear language. But generally speaking, the ambahan is used on those occasions when something embarrassing, unpleasant, delicate or even precious (as love) has to be said. For instance, a boy may tell a girl in plain language that he will never forget her, but it would sound so much nicer if he were to do so in an ambahan. The social nature of the ambahan has given rise to a kind of verbal contest. Whenever Mangyans are together, a few of them (often the older generation) will eagerly compete with each other in the ability to recite the ambahan called for by the place and the occasion. Among these occasions are festivities held in connection with reburial. One Mangyan might challenge another with an ambahan, for example. This starts the contest. The people gather around the two contestants (without agreement, without rules, without bets), listening intently to the ambahans recited alternately by the two opponents. Each ambahan recited is an answer to the problem or theme propounded in the ambahan preceeding it. Both contestants are lustily cheered and encouraged by their supporters. In most cases, the one who recites last is declared the winner. The contest may go deep into the night. Whether one or the other wins is unimportant; what matters most is the entertainment derived from the contest. A few final remarks about the translation of the ambahan may still be of interest. A researcher who happens to be in the mountains of Mansalay and becomes acquainted with the ambahan will become enthusiastic about it and may even want to translate some of them into his own language. But before he can translate the ambahan, he must study the ancient Indic script. After having mastered it well, he will find out to his dismay, that he still cannot read everything written on the bamboo. This is due to the fact that the script itself does not show the final consonant of each syllable. When he has overcome the disappointment, he will probably try to get an ambahan written down in clear, readable letters. Tape-recording the ambahan would take away the initial difficulties of copying from script. However, even then he will not understand all the implications of the ambahan unless the Mangyan can explain it. In translating an ambahan, we find a special difficulty arising from the symbolic meaning of the words used. The Mangyan may supply the applied allegorical meaning but he might not understand the literal meanings of certain words. The meanings of these words can often be discovered because of the frequent use of repetition of ideas. Sometimes complete lines may be repetitions of the same idea in synonymous words. Before the ambahan can be completely understood, it is imperative to collect as many samples of the ambahan as possible. This is the main work being done at present in this field. A detailed comparison of specimens, sifting and classifying words, and careful experiments in translating the words into another context have to be done by experts in this field of research. Only then will the ambahan emerge in the fullness of its beauty and signification. The present anthology of ambahans is selected from a collection that started in 1958. In preparing this selection, it was not an easy task to decide on the best way of grouping or arranging these ambahans. It was finally decided to observe a dual system in classifying these Mangyan poems. The first system is to take the obvious and literal meaning as expressed by the poem. The second is the allegorical or applied meaning that can be gleaned from the ambahan. With this dual system in mind, the ambahans in this collection have been arranged according tot he life-cycle of the Hanunuo-Mangyans. Hence, this collection of ambahans starts with the cradle and ends with the grave. It is believed that this arrangement is the most satisfactory. [Postma, Antoon SVD. Treasure of a Minority. Manila: Arnoldus Press, Inc., 1981.] Ambahan: Birth and infancy Since the aim of this collection of ambahans is to present a cross-section of the Mangyan poetic verse with respect to the life-cycle of the Mangyans, the first ambahans, to be chronological, should pertain to the first chapters of human life. The following series of common cradle songs in ambahan style might be a fine illustration of how the songs can be different in rhyme and metaphor whereas the underlying theme is the same. Ambahan 3| Hanunuo-Mangyan| English| Filipino| | My dear baby, do not cry ’cause the wild cat might hear us! The big one from over there, with his awful long-stretched howl! Helpless are we if he comes. Our spear is broken still and our bolo bent and blunt!| Huwag ka ngang umiyak Hala ka at mapukaw Pusang-ligaw sa gubat Ngumiyaw, maghihiyaw Wala kitang pambugaw Sibat nati’y nawasak Gulok nati’y nabingaw!| Ambahan 4| Hanunuo-Mangyan| English| Filipino| | Don’t be noisy, baby dear! The wild iro might come here. The one out of the deep woods. How to fight him when he comes? Broken is our spear in two and our bolo disappeared!| H’wag ka ngang magulo May laog nanunubok Mula gubat susugod Wala kitang panghamok Sibat nati’y napulpol Itak ay anong purol!| Ambahan 5| Hanunuo-Mangyan| English| Filipino| | You, my baby, don’t make noise! Some strange animal might come, coming from across the streams. Knocking on the house, he will, with his glittering sharp claws, No weapons for us to kill; our bolo we cannot use, rusty is our spear and blunt.| Anak, ‘wag kang ngumalngal Hala ka, may bakulaw! Sa dahilig do’n buhat Tutuktok sa suliras Kay tulis ng galamay Wala kitang pamatay Tong itak walang saysay Kinalawang ‘yang sibat!| Ambahan: Childhood Sweet are the memories of our childhood. For the Mangyan child, it is a time of unconcern and carefreeness, even if the child has to take his share of the family duties to the measure of his capacities. It is with feelings of sentimentality and homesickness that a young man recalls the happy years of his youth that passed away too fast. It is also with pride that he remembers the love and kindness shown to him by his parents. Ambahan 6 (4)| Hanunuo-Mangyan| English| Filipino| | That time, when I was still young, (I was just a baby still) when I sat on mother’s lap, when she rocked me in a crib, in a cradle newly made. Mommy lulling me asleep, did not leave me in a crib, in her arms she cradled me. Oh, how sweet these memories! wish I could climb once again in the cradle lovely made! So I could be showing off how I grew so beautifully! You, the people from the shore, people from the mountains too, could you just come here this way! Visit me just once again, the unfolding, blooming tree! I’ll recall this all my life.| Noong ako’y muraan Sanggol na sanggol pa lang Karga pa sa kandungan Inuugoy sa duyan Sa kagagawang duyan Hinehele ni Nanay Hindi n’ya iniiwan Sapo n’ya sa kandungan O kay gandang nagdaan! Muli sanang mahimlay Sa banayad na duyan Nang tunay kong mamasdan Paglaki kong kariktan Kayong taga-baybayan Maging taga-burulan Kung maaring puntahan Pasyalan at pagmasdan Punong namumukadkad Alaala kailanman!| But there is also the obedient child who has his important task in the whole of the family work: watching that the products in the field will not be destroyed by the wild animals. Ambahan 13| Hanunuo-Mangyan| English| Filipino| | The reason why I am here, walking along hills and vales, because Mother has told me and my Father he just said: â€Å"Better go and have a look, at the field we have prepared. Monkeys might be eating there and the pigs destroying plants.† So I went and had a look at the field we have prepared. But no monkeys eating there, and no pigs destroying plants. However, what I did see, was a bird, still rather small, sitting on the field we have, at the borders of the field. Maybe one day it’ll be there, when the rice is ripe and fair.| Sanhi po ng paglakad sa kabundukan Ang bilin po ni Inang Kay Ama’y kawikaan: â€Å"Pumar’on iho’t tingnan Kaingin nating hawan Baka matsi’y lamunan Baboy ay mag-arumbang† Akin nang pinuntahan Kaingin nating hawan Matsin ay wala naman Ni baboy na ligaw man Anu’t aking namasdan Merong ibong ‘liitan Sa kainging hinawan Sa gilid na taniman Baka bukas nandiyan Pagdatal ng anihan!| Children, however, are the same everywhere. Romping around with their playmates, they produce a deafening noise, often to the despair of their parents. Ambahan 15| Hanunuo-Mangyan| English| Filipino| | Sure, the kids they are not bad, but, say, who would not get mad! When from morning until night all this noise, right at your side, and those fights on top of that!| Kahit bata’y mabait Sinong di maiinis Buong araw at gabi Iritan d’ya’t kagalit Awayan d’yan sa inggit!| Ambahan: Adolescence The transition from the dependent child into the self-sufficient young man or woman is not marked by initiation ceremonies or induction rites. In some things, children are given independence at an early age. In other things, they continue to act dependently. Ambahan 27| Hanunuo-Mangyan| English| Filipino| | Mother carried me around. Father always at my side. I, the baby, was still small: just a little child I was. Going to the field to work, Father led me by the hand. Even speaking simple words as a babe I did not know. But now everything has changed. The small baby has grown up. Now the baby understands all the words that Father speaks, Everything that mother says. Even when I’m walking far, when I travel far away and it becomes dangerous I’ll return immediately.| Kinakalong ni Nanay Kinakandong ni Tatay Sadya pang kamusmusan Tunay akong paslit lang Hangang sa kaingin man ‘Sinasama ni Tatay Kahit pa utal-utal Sanggol na walang muwang Ngunit nang magka-minsan Lumaki’t magkagulang Akin namang nalaman Kay Tatay, kawikaan Kay Nanay, kasabihan Malayo mang lakaran Saan man ang abutan Kung kasam-an ang datnan Sila lang ang uwian!| Then the day comes when adolescence ends. The parents know now that there is not much hope that the young people will do things the way the parents want them to do. The young man goes his way, and nobody can direct him anymore. Ambahan 30| Hanunuo-Mangyan| English| Filipino| | Says the lobster in the creek: Even if you place a dam, I will jump it high and neat!| Sabi ng hipong sapa: Kahit mo man bakuran May lusot, paraan pa!| The character of the youngster is fixed now. Even if there are traits the parents do not like, these traits can no longer be changed. Wherever he is, the young adult will behave in his accustomed manner and will not change his attitudes because of others. Ambahan 31| Hanunuo-Mangyan| English| Filipino| | Pigeon, with a shortened tail, even there across the hills, you won’t be a nightingale!| Hoy, ibong Balud-balod Libanin mo ma’y bundok Pungos pa rin ‘yang buntot!| Ambahan: Courtship Many pages of sweet-flowing romances have been written about courtship, but the Mangyans create their own by using the examples of the budding and flowering plants and trees around them. Ambahan 38| Hanunuo-Mangyan| English| Filipino| | The bamboo in Marigit That I saw at first approach Was just sprouting and still small. When I saw it yesterday, It was standing firm and thick Ready now to build a floor.| Kawayan sa Marigit Pag tanaw ko, palapit Labong pa siyang kay liit Nang daanan ko pabalik Siksikan mga tinik Mainam nang pang-sahig!| Ambahan 39| Hanunuo-Mangyan| English| Filipino| | The palm bordering my field Back when it was very small My attention did not call. But now that it’s fully-grown and has shed its dried-up leaves, I will harvest it so fresh and weave me a basket fair. That I can bring everywhere.| Buli sa may kaingin Noong s’ya pa’y musmusin Hindi ko pinapansin Nang gumulang, pagsapit Tanggi ko ang lumain Sariwa kong kukunin Bayong kong lalalain Lagi kong sasakbitin!| A boy has his way of convincing a girl of his good intentions and intimate love. He is willing to sacrifice anything for his beloved. Ambahan 68| Hanunuo-Mangyan| English| Filipino| | My sweetheart, my love so dear, when I left, in coming here, coming from my house and yard; all the rice that I have stored, I have left it there behind, because I hope here to find one more valued than my rice! One to be my partner nice to the water, to the field, a companion on my trips, and one who will share my sleep!| O liyag, aking hirang Kanina nang lumisan Galing sa ‘king dingdingan Palay na inanihan Akin lang iniwanan Hinangad kong katuwang Di basta palay lamang Sa lakad sa ilog man Maging sa kaparangan Kaakbay ko saan man Kaabay sa higaan!| Ambahan: Home To give a sample of all the various aspects of the home life within a Mangyan settlement would be next to impossible. However, an attempt to draw a general outline will be undertaken here. Two great themes can be considered of importance in the life-cycle of a Mangyan: 1) His struggle for life in and around his house, to keep hunger and sickness away; and, 2) His unbelievable ability to relax, be happy and unconcerned, often by escaping from his immediate surroundings. What does a Mangyan home look like? His house is not as important as a house is to his countrymen of modern culture. A Mangyan will be the first to admit that his house is of poor construction and just a temporary dwelling. Ambahan 102| Hanunuo-Mangyan| English| Filipino| | This the forest Mangyan said: â€Å"What I have to tell you, sir, I’ve been thinking of for long: Your existence is not bad In the lowlands where you live. There the houses that you have Are built with beams of the best Like your floors all made of wood. But we to the mountains born Who have lived here for so long, Our houses are not like that. Our floor is of bamboo built, Our roof made of cogon grass, All of it is tied with vines. But to that I have to add. Don’t forget that we can live Very near the water source Where the birds all come to drink. A cool, shady place to be.†| Sabi ng isang Mangyan: Ang wika ko’y pakinggan Ito ngang kaisipan— Mabuti ang ‘yong lagay Ikaw, taga-kapatagan Kaya taga-baybayan Tabla ay ilang-ilang Nagsahig nang mainam Kaming taga-burulan Kaya nasa burulan aming kabihasnan Sahig ay patpatan Kugon lang ang bubungan May taling baling-uway Datapwa’t ‘to’y pakinggan H’wag naman kalimutan Ibon sa may igiban Bukal itong inuman Na kay lilim kung tingnan!| After all, life is hard and a Mangyan has to spend most of his time eking out a subsistence for himself, so the house itself is of little importance. Ambahan 103| Hanunuo-Mangyan| English| Filipino| | Your condition is quite good and your house is beautiful. The walls made of banban leaves, still enforced with bamboo poles. But we, living out-of-doors, we, the mountains dwellers up, if we did not have to search for some food to stay alive, we could also be so wise, we could also find these ways! But the only thing we find, is a sago palm for food!| Dampa mo’y kainaman Bahay n’yo pong gandahan May dingding na banban Patukurang kawayan Kaming nasa bakuran Kaming taga-burulan Di dapat paghanapan Di dapat panghinaan Wala pong karupukan Di dapat manghinayang Dahil masisilayan Yaong buling gandahan!| Even if the construction is nice and strong, the day will come that the house will be torn apart by the ripping blasts of wind. Ambahan 105| Hanunuo-Mangyan| English| Filipino| | Climbing vine with the long leaves, leaves symmetrical and fine, how very nice looks your stem! But, they say, you’ll be blown down by the tempest from the shore!| Hoy, uway na lambaan Malamba ang dahon man Ang puno’y kainaman— Kung nasa daraanan Bagyo’y galing ‘patagan!| Ambahan: Problems But at home, life is not always as pleasant as the Manygans would like it to be. There are dark days when the future doesn’t look very bright. These dark days have to be overcome. Ambahan 113| Hanunuo-Mangyan| English| Filipino| | Balkawi, my climbing vine, You’re not happy in that spot Your fine leaves are ripping there And your poor stem creaks and cries. I have to replant you now In a place where you will thrive Free from rain and gusty winds.| Hoy, punong Balkawihan Pangit ang tinubuan Dahon mo’y nangalagas Puno mo’y langitngitan Muling itanim na lang Sa payapang hanginan Sa walang daluyungan!| There are the domestic misunderstandings that might arise; the simple accidents that might happen. Ambahan 115| Hanunuo-Mangyan| English| Filipino| | Sticks from the balanti tree If you cut them properly From the depth they will resound. But if cut improperly All you get is awful noise.| Kalutang kong Balanti Kung timbang iyang yari Taginting ay mabini Kung tabtab mali-mali Sintunadong matindi!| There is no reason, however, to be as upset about a domestic misunderstanding or a simple accident as about a great disaster. Ambahan 117| Hanunuo-Mangyan| English| Filipino| | What is the matter with you that you are so much upset? Like the heavens coming down, as if the whole sky collapsed! Even rain will stop some day, but rain doesn’t own a house! A storm will not last all time, but storm has no place like you! Are you not a human? Man? Doesn’t man always go back to his dwelling place, his home?| Bakit ka nagkaganyan? Ang ulo mo’y kay init Bagsak ang kalangitan Parang bayang guhuan Pagtila nitong ulan Ula’y walang tahanan Hihinto ang ampiyasan Hangi’y walang uwian Di ba’t tao ka naman Di ba’t may babalikan Sa kawayang daluyan!| Ambahan: Sickness Sickness is unavoidable in human life. A person who is ill can easily be recognized. Sometimes, whatever is done, all treatment seems to be in vain. But there is always a treatment that’s been forgotten. Ambahan 131| Hanunuo-Mangyan| English| Filipino| | This my problem, my headache, I had called the doctors all, had it treated frequently but my headache didn’t go. Like the storm not calming down, like the rain that doesn’t stop it was even getting worse: my head almost cracking up. But the final medicine, why did I not think of it? We must love each other more. Then the problem will be gone, carried along by the wind, covered by the forest trees, and we will be sad no more.| Itong ulong makirot Dinalit na’t ginamot Niritwal na sa bulong Ayaw pong huminahon Parang bagyong inikot Laging unang lagunot Lalo itong tumibok Sa bunbunan paloob Datapwa’t iyang gamot Ikaw, sa ‘king pagsukot Ay karamay kong irog! Huhupa na ang kirot Sa hangin ipasaklot Sa gubat ipataklob Lalaho na ang lungkot!| A serious condition might develop. The usual treatments are of little help. Ambahan 132| Hanunuo-Mangyan| English| Filipino| | Says Yumay, when feeling ill: Daog, I am calling you. I am coming all the way to visit your house, Daog. I would like to ask from you, if you could apply your wit, have me treated with your charms. The main reason for all this: my problem, my headache was treated seven times in vain, still the sickness doesn’t go! I am worried and I think that this sickness will result finally into my death.| Panawagan ni Yumay Si Daog tawag tawag Pakay niya sa lakad Si Daog sa may dampa Ako nawa’y tulungan Sa bulong mong malakas Sa mabisa mong dasal Kaya nga nagkaganyan Masakit ang uluhan Pito mang patas-unan Kirot pa’y palagian Huwag sana, h’wag naman Sakit waring hantungan Tiyak na kamatayan!| Why don’t the treatments work? Maybe all the requirements of offerings to the spirits were not properly fulfilled. Ambahan 133| Hanunuo-Mangyan| English| Filipino| | Says the spirit of the spring: What has been your offering? Softly cooked rice, there was none, Not a chicken, even one! Only some fruits from a tree! What else could the answer be but rains and a hurricane hitting house and yard again. What are you going to do? Incantation might help you or a seer and his wit! Maybe he can solve your case and prevent further disgrace. Says the one responsible: You, dear spirit of the well, Please, do hide your angriness! It’s my fault, I do confess. I’ll bring the best from my floor that you will complain no more.| Wika ng lamang-lupa Apo Ilog nagbanta: Handog na kani’y wala Ni manok na ‘hinanda Bungang-kahoy lamang ba Ambo’y umampiyas nga Hangin ay hagunot na Sa kabila ng dampa Anong ibibigay pa Bibigkas ng dasal ba? Uusal ng dalit ha Ganyang magmatigas ka Hanggang katapusan pa! Sumagot ang sinama: Kayo, Poon ng sapa H’wag kapootan nawa Alay namin, dulog na Sa sahig nagmumula Sa sumpa po’y iadya!| Ambahan: Food and work Obtaining food keeps the Mangyans busy for most of the year: selecting and preparing the field; sowing the carefully kept seed; weeding and cleaning the plants; harvesting the most precious food, cotton-white mountain rice. Unfortunately, an ideal harvest depends on an exact amount of sun, wind and rain. Often though, an extensive drought, a nasty typhoon or prolonged monsoon rains effect the opposite result, hardship and scarcity of food. It is therefore, no wonder that the Mangyans worry about their crops a great deal. Rice is a food the Mangyans enjoy. After they have harvested their rice, it seems that there will never come an end to their supplies. But, before they realize it, gone is all their hope and happiness. Ambahan 136| Hanunuo-Mangyan| English| Filipino| | This kind of rice, Kabasag, When I saw for the first time, The stalks were heavy with grain. When I returned and looked again, Empty and flat were the heads!| Ang palay kong Kabasag Nang minsan kong namatyag Uhay ay sangkatutak Nang balikan ko’t tingnan Uhay ay mangahungkag!| Ambahan 137| Hanunuo-Mangyan| English| Filipino| | The little black bird Sawi, So hereabouts its was told, Had a tail long and pretty. But the bird when it grew big, Tail, alas, shorter it grew, Struck by lightning as storm blew.| Ibong si Sawi-sawi Noon pa man ang huni Buntot, mahabang dili Subalit nang lumaki Buntot ko ay umiksi Kinidlat, binuhawi!| Whether one likes it or not, it is necessary to work hard in order to keep his stomach filled. He has to work hard even if he has the help of the spirits. Ambahan 139| Hanunuo-Mangyan| English| Filipino| | Our good and precious soil: Would it be as beautiful if we did not work and toil? Very soon it would be waste.| Ating lupang payapa Paano pa gaganda Kung di tayo gumawa Dagli ‘yang mawawala!| Ambahan: Traveling As a relief from his struggle for life, the Mangyan sometimes goes traveling. The moment will come when the Mangyan cannot be kept tied any longer to his house and the daily chores. He has to go, whether it is opportune or not. The woman, however, is not as fortunate as the man; she is tied to her home, especially when her children are still small. In spite of that, she would also like to go out once in a while. The parents should be, therefore, understanding and reasonable. Ambahan 164| Hanunuo-Mangyan| English| Filipino| | This journey that I must do, Tell me please what’s wrong with it, And please explain how, indeed, Father and mother dearest! But then if there’s nothing wrong, Then why scold me for so long?| Iring aking pagpasyal Kung mali po ang asal Ako ay kagalitan O Tatay ko, O Inay Ngunit kung kawastuhan H’wag sanang magtungayaw?| The following ambahan is a special bit of advice to those with the unpleasant ringworm skin disease. Ambahan 166| Hanunuo-Mangyan| English| Filipino| | Little bird, Balinayaw, When the sun is fading fast, Better not to walk outside, For your colors will stand out On the leafless Limpayaw!| Ay naku ibong Balaw Kung pusyaw na ang araw Huwag ka ngang galawgaw Kulay mo ay lilitaw Sa panot na Limpayaw!| Just as the speed of those who travel differs, so the character also differs. Ambahan 178| Hanunuo-Mangyan| English| Filipino| | Take my bird, the bidlawan, whistling loud and flying far, still he will always come back to the house wherein we dwell. But the bird alipasang whistling loud and flying far, he will not come back again to the house wherein we dwell.| Ibong kong si Bidlawan Sakaling ngang liparan Babalik pa rin iyan Sa ‘ming dampang pugaran Ang ibong layang-layang Kung puma-ilanglang Wala na pong balikan Sa pugad na tahanan!| Ambahan: Hospitality and friendship When a traveler arrives at a house he wont be afraid that he may not be welcome. Hospitality is considered the highest of virtues among the Mangyans. Ambahan 181| Hanunuo-Mangyan| English| Filipino| | My dear friend, be welcome here! Where, perchance, did you come from? From the seashore ebbing low, from the bubbling water spring? If from the water source up, let us talk a moment here, in a happy, friendly way. Even whoever you are, we like to be at your side.| Katoto kong matalik Saan ka ba nanggaling Sa baybayin bang gilid Nasunson ba ng batis Kung sa bukal ng tubig Halina at magniig Sa kwentuhan mong ibig Di-kilala ma’t batid Makapiling ka’y lirip!| Sitting together on the balcony in the soft moonlight, the Mangyan feel inspired. Friendship is great! Ambahan 198| Hanunuo-Mangyan| English| Filipino| | Look! The moon so full and bright, shining in front of the house! How can you explain to me, that the rays are soft and cool? If a man like us he were, I would hold him by the hand! Seize the hair to keep him back! Grasp the clothes to make him stay! But how could I manage that! It is the moon in the sky! The full moon shining so bright, going down beyond the hills, disappearing from the plain, out of sight behind the rocks.| Kay liwanag ng buwan Sa balkunahe’y sinag Paano naging ganyak Luningning ay busilak Kung tao s’yang katulad Pipigilan kong tiyak Sa buhok, siya’y hawak Siguro sa damit man Pa’no mapipigilan May buwang nakasinag Bituing kumikislap May bundok kinublihan May hinamugang patag May tuktok na pinugad.| The visitor will be home again, but the memory of his good friends will remain forever. Ambahan 205| Hanunuo-Mangyan| English| Filipino| | You, my friends, dearest of all, thinking of you makes me sad. Rivers deep are in between, forests vast keep us apart. But thinking of you with love, as if you are here nearby standing, sitting at my side.| Lugod kong kaibigan Kung kita’y pag-isipan May ilog sa pagitan May gubat sa harapan Ngunit kung pagbulayan Parang nasa tabihan Kapiling sa kandungan.| Ambahan: Marriage Although the courtship period has a varied set of rules and ceremonials, the marriage itself is as simple as possible. After the consent of the parents has been obtained, the unceremonial first sleep of both the spouses together is considered as wedlock itself. In the ambahan literature, a major part revolves around the perennial theme of married life and all its ramifications. After many years of living together, does the husband still remember his promise that he gave as an ardent lover? When difficulties arise, the Mangyans try to smooth them out themselves. Ambahan 210| Hanunuo-Mangyan| English| Filipino| | If the ties you use at home Become weak and tend to break, You should be the one to mend, The one to restore their strength.| Panali ma’y marupok Uway iyan na gapok Ikaw itong susubok Magtitibay nang lubos!| The following advice is worthwhile to remember! Ambahan 231| Hanunuo-Mangyan| English| Filipino| | Even with disharmony and a quarrel now and then. No reason to separate. Try to understand it first!| Kahit may kaguluhan May tampuha’t alitan Di dapat talikuran Unawain mo naman!| Parting for a longer period of time is sad for the couple. Ambahan 234| Hanunuo-Mangyan| English| Filipino| | My dear fragrant herb, my wife, it is true, we have to part, on this day and on this hour. If united we remain and our bond is strong and pure, you and I, far as we are, it’s like holding hands again, it’s like sitting side by side.| Kab’yak kong halimuyak Kita ma’y magkawalay Ngayon at lumaon man Kung buklod ay matibay Maayos ang samahan Ikaw nga at ako man Magkahawak ng kamay Wari’y nasa kandungan!| Ambahan: Old age Sharing their love, the happy couple grows old together. Old age in Mangyan society is not given special status and special privileges. As long as anyone is able to keep up, he is expected to take part in daily work. It is, therefore, not surprising to see the old and feeble people working side by side with the younger generations in the rice fields. However, the irrevocable advance of time is felt by the elder generation. It is something that can’t be changed. Ambahan 235| Hanunuo-Mangyan| English| Filipino| | It’s a fact we all know, a truth wherever we go: the sun in the afternoon will be setting very soon.| Di ba’t totoo naman Katunayan saan man Araw sa kataasan Ay lulubog rin naman.| Among themselves, the older generation talk about the time when they will no longer be together. Will there still come another day after this night? Ambahan 237| Hanunuo-Mangyan| English| Filipino| | At this hour of the dark night we are still together now on the woven sleeping-mat. But when the sun rises soon, and the stars become detached, our bond might break up too. When we’ll ever meet again, it is not with mortal eyes, but the eye-sight of the soul.| Sa sandaling karimlan Kahit kita magtipan Sa banig na higaan Pagsikat nitong araw Talang maghihiwalay; Buklod nati’y bibigay; Pagkikita’y daratal Paningi’y mapawi man May bagong kaanyuan.| The thought of death is quietly accepted by a Mangyan. It is not the frightful and horrible event that is feared so much by the lowland Christians. For a Mangyan, death is part of the life cycle of every human being; it is looked upon as something that will bring a definite change in life, mostly for the better, not for the worst. Especially when the Mangyan gets old, he likes to think of death as the moment that will bring him back again to his beloved who went ahead of him. Ambahan 242| Hanunuo-Mangyan| English| Filipino| | Says the man, already old, thinking of life after death: When I leave, it will be nice. I will whistle, I will yell on the highest mountain peaks. Yes, one day I will be glad; I will see my wife again! Many things we’ll have to say! Then I won’t want to come back.| Wika ng isang Mangyan Isip ang kamatayan Kung yayao’t papanaw Sipol akong hihiyaw Sa landas sa ‘bundukan Kung dumatal ang asam Pagtagpo natin hirang Sa usal ay puspusan Papanaw nang tuluyan| Ambahan: Death When physical life comes to an end, the soul departs for another place. The moment of dying, this singular experience, is vividly remembered afterwards by the soul, especially if death came during an agonizing circumstance. Ambahan 246| Hanunuo-Mangyan| English| Filipino| | Says the soul remembering: Just a while ago at home, in the house I used to stay, My body was really bad, lying sickly on the mat, though not ready yet to go. Scared to death I really was! I was going to the right and to left, back and forth! So confused I was that time! Now, my body laid at rest, finally I took a bath in the waters for the soul. I am starting on my way to the place my father went, and where Mother joined him, too.| Taghoy ng kaluluwa: Kanina nang lumisan Sa dampa kong tahanan Katawan ko’y naghihirap Sa banig na higaan Di pa lumilisan Balisang nagpaalam Pa-biling-biling naman Pakaliwa’t pakanan Sige na nga kung ganyan Ako na ay lilisan Liligo sa hugasan Sa tubig dalisayan Sa bago kong hantungan Sa tabihan ni Amang Kapiling na si Inang!| Tragic, also is the Mangyan who died out of misery and chagrin because of the hardship he had to deal with! We do not know what his problems were or who caused them, but that he had some is clear from his explanation! Ambahan 251| Hanunuo-Mangyan| English| Filipino| | These are the words of the soul: Who would finally not complain! My house on the mountain slope in the darkness of the night, hurricanes were howling loud. When the sun was in the sky, the shower came lashing down! All the southern typhoon winds, all the north-western storms, my house they were hitting hard! That was exactly the case. No wonder I left the place!| Hinagpis ng kalul’wa: Sinong di masasaktan Bahay ko sa tarikan Kung gabi at karimlan Ang hangin ay bugsuan Kung araw ay sikatan Ambon ay ampiyasan Saklot ng habagat man Pispis nga ng amihan Tutok doo’t bugsuan Kang ganyan rin nga lamang Sa dampa na’y lilisan| All this information comes from the realm of the dead, furnished by the deceased themselves! Communicating with the souls or spirits of the dead is nothing extraordinary for the Mangyans. These are those persons who possess the power to strike up a conversation with the spirits by means of a medium or daniw. The conversation resembles a sà ©ance among spiritualists. The Mangyan who grieves about the death of a dear one likes to avail himself of the services of a daniw in order to see if the soul of the deceased cannot be convinced to come back and join his earthly body again. Positive results are said to be known, but they are not recorded in the ambahan verse. The ambahan samples available only relate the failure of the daniw and the decisiveness of the soul to continue his course in the other life. Ambahan 252| Hanunuo-Mangyan| English| Filipino| | Says the seer’s medium: You, soul, can you tell me please, why is it you were so scared, that time when you left the house? Wasn’t a spirit from the woods? If so, I took care of that through my prayers very strong and the incantations too! Your fears should have disappeared, since the Evil one is gone. All the more, it’s long ago that I caged him through my strength.| Ang wika nitong Daniw: Kalul’wa, hoy sabihin Takot ka ba at bakit? Sa tahana’y umalis Kung malignong gubatin Ligtas nating talunin Sa lakas ng dalangin Sa tindi ng humigmig Tuloy kang manahimik Maligno’y gagapusin Ngayon at noon mandin Sa dunong bibihagin!| Mangyan groups Ethnographic map of Mindoro There are around 300 million indigenous peoples in the world. In the Philippines, of the projected population of 94 million in 2010, about 15% belong to indigenous groups. [AusAID] Mindoro is the seventh largest island in the Philippines, with an area of 10,224 square kilometers and two provinces – Oriental and Occidental. Of the total population of one million, the indigenous population is estimated at 100,000. Mangyan is the collective name for the eight indigenous groups living in Mindoro, each with its own name, language, and set of customs: * Iraya * Alangan * Tadyawan * Tau-buid * Bangon * Buhid * Hanunuo * Ratagnon Iraya An Iraya-Mangyan family [Source: Mangyan Mission] The Iraya Mangyans live in the municipalities of Puerto Galera, San Teodoro and Baco in Oriental Mindoro but most are in Occidental Mindoro, particularly in the municipalities of Abra de Ilog, Paluan, Mamburao and Santa Cruz. Estel (1952) described the Iraya as having curly or deep wavy hair and dark skin but not as dark as that of the Negrito. During ancient times, the Iraya traditional attire was made of dry tree bark, pounded to make it flat and soft. The women usually wore a blouse and a skirt and the men wore g-strings made of cloth. Today, however, the Iraya are dressed just like the lowland people. Ready-to-wear clothes are easier to find than their traditional costume [Uyan, 2002]. The Irayas are also skilled in nito-weaving. Handicrafts such as jars, trays, plates and cups of different sizes and design are being marketed to the lowlanders. They subsist on rice, banana, sweet potato, and other root crops. Alangan An Alangan-Mangyan woman in traditional attire The Alangan Mangyans live in the municipalities of Naujan, Baco, San Teodoro, and Victoria in Oriental Mindoro, and in the municipality of Sablayan in Occidental Mindoro. The name Alangan was derived from the name of a river and mountain slopes in the upper Alangan Valley [Leykamm, 1979]. The women traditionally wear a skirt called lingeb. This is made of long strips of woven nito (forest vines), and is wound around the abdomen. This is worn together with the g-string called abayen. The upper covering is called ulango, made from the leaf of the wild buri palm. Sometimes a red kerchief called limbutong is worn over the ulango. The men wear g-strings with fringes in front. The Alangan Mangyans practise swidden farming, which consists of eleven stages. Two of them are the firebreak-making (agait) and the fallowing (agpagamas). A firebreak is made so the fire will not go beyond the swidden site where the vegetation is thoroughly dry and ready for burning. Two years after clearing, cultivation of the swidden is normally ceased and the site is allowed to revert back to forest [Quiaoit, 1997]. Betel nut chewing is also noted among the Alangans, like all other Mangyan tribes. This they chew with great fervor from morning to night, saying that they don’t feel hunger as long as they chew betel nut [Leykamm, 1979]. Nonetheless, betel chewing has a social dimension. Exchange of betel chew ingredients signifies social acceptance. Tadyawan Tadyawan Mangyans in Oriental Mindoro [Source: Mangyan Mission] The Tadyawan Mangyans live in the municipalities of Naujan, Victoria, Socorro, Pola, Gloria, Pinamalayan, and Bansud. In the past, the women wore for their upper covering a red cloth called paypay, which is wound around the breast. For their lower covering, they wrapped around the waist a white cloth called talapi. The men wore g-strings called abay. For their accessories, women wore colorful bracelets and necklaces made of beads. Today the women are rarely seen wearing their traditional attire, though some men still wear the abay. Like all other Mangyan tribes, the Tadyawan depend on their â€Å"kaingin† farm for subsistence. Their staple foods are upland rice, banana, sweet potato, and taro. Some have also planted fruit-bearing trees like rambutan, citrus, and coffee in their kaingin. Tau-buid A Tau-buid Mangyan in Occidental Mindoro [Source: Overseas Missionary Fellowship] The Tau-buids are known as pipe smokers and even children begin smoking at a young age. Standard dress for men and women is the loin cloth. In some areas close to the lowlands, women wrap a knee-length cloth around their bark bra-string and men wear cloth instead of bark. Bark cloth is worn by both men and women in the interior and is also used for head bands, women’s breast covers, and blankets. Cloth is made by extracting, pounding and drying the inner bark of several trees [Pennoyer, 1979]. The Tau-buid Mangyans live in the municipalities of Socorro, Pinamalayan and Gloria, but mostly in Occidental Mindoro. Bangon A Bangon-Mangyan elder [Source: Mangyan Mission] The Bangon Mangyans live along the Bongabon river called Binagaw and the surrounding mountains in the municipalities of Bongabong, Bansud, and Gloria in Oriental Mindoro. The Bangon Mangyans have their own culture, language and writing system, different to the other tribes in Oriental Mindoro, and asserted they be considered the seventh major tribe – not a sub-tribe of the Tau-buid. In a March 28, 1996 meeting with Buhid Mangyans in Ogom Liguma, they decided to accept the word Bangon for their tribe. Buhid A Buhid-Mangyan woman [Source: Mangyan Mission] The Buhids are known as pot makers. Other Mangyan tribes, like the Alangan and Hanunuo, used to buy their cooking pots from the Buhids. The word Buhid literally means â€Å"mountain dwellers† [Postma, 1967]. Buhid women wear woven black and white brassiers called linagmon and a black and white skirt called abol. Unmarried women wear body ornaments such as a braided nito belt (lufas), blue thread earrings, beaded headband (sangbaw), beaded bracelet (uksong), and beaded long necklace (siwayang or ugot). The men wear g-strings. To enhance body beauty, the men wear ornaments like a long beaded necklace, tight choker (ugot) and beaded bracelet (uksong). Both sexes use an accessory bag called bay-ong for personal things like comb and knife [Litis, 1989]. Together with the Hanunuo, the Buhids in some areas possess a pre-Spanish syllabic writing system. The Buhid Mangyans live in the municipalities of Roxas, Bansud, Bongabong and some parts of Mansalay in Oriental Mindoro, and in the municipalities of San Jose and Rizal in Occidental Mindoro. Hanunuo A Hanunuo-Mangyan family [Source: Mangyan Mission] To the Hanunuo, clothing (rutay) is one of the most important criteria in distinguishing the Mangyan from the non-Manyan (damuong). A Hanunuo-Mangyan male wears a loin cloth (ba-ag) and a shirt (balukas). A female wears an indigo-dyed short skirt (ramit) and a blouse (lambung). Many of the traditional style shirts and blouses are embroidered on the back with a design called pakudos, based on the cross shape. This design is also found on their bags made of buri (palm leaf) and nito (black fern), called bay-ong. Both sexes used to wear a twilled rattan belt with pocket (hagkos) at their waist. Long hair is the traditional style for a man. It is tied in one spot at the back of the head with a cloth hair-band called panyo. Women also have long hair often dressed with a headbands of beads. The Hanunuo Mangyans of all ages and both sexes are very fond of wearing necklaces and bracelets of beads [Miyamoto, 1985]. In the past they cultivated cotton trees and from these obtained raw materials which they wove in a crude hand loom called harablon. The process of weaving was called habilan, which starts with the gathering of cotton balls and pilling them to dry in a flat basket (bilao). Afterwards, the seeds are removed and the cotton placed on a mat and beaten by two flat sticks to make it fine. Next the cotton is placed inside a container made out of banana stalks (binuyo) and woven. Noted anthropologist Harold Conklin made an extensive study on the Hanunuo-Mangyan agricultural system in 1953. The Hanunuo Mangyans practise swidden farming. This type of farming is different from the â€Å"kaingin† system practised by non-Mangyans which is often very destructive when it is done with no proper safeguards to prevent the fire from spreading to the surrounding vegetation. A fallow period is also observed so that the swidden farm will revert back to forest. According to Conklin, the Mangyans managed their swidden farms skillfully. In 1995, almost half a century after Con klin’s research, a study on the Hanunuo Mangyans’ swidden farming system was conducted by Hayama Atsuko. She concluded that the Hanunuo Mangyans’ farming practices have prevented land deterioration in spite of the fact that forest land degradation is now evident in their territory due to various factors. Together with their northern neighbor the Buhids, the Hanunuo possess a pre-Spanish writing system, considered to be of Indic origin, with characters expressing the open syllables of the language [Postma, 1981]. This syllabic writing system, called Surat Mangyan, is being taught in several Mangyan schools in Mansalay and Bulalacao. The Hanunuo Mangyans live in the municipalities of Mansalay, Bulalacao, and some parts of Bongabong in Oriental Mindoro, and in the municipality of San Jose in Occidental Mindoro. Ratagnon The Ratagnon live in the southernmost part of the municipality of Magsaysay in Occidental Mindoro. Their language is similar to the Visayan Cuyunon language, spoken by the inhabitants of Cuyo Island in Northern Palawan. The Ratagnon women wear a wrap-around cotton cloth from the waistline to the knees and some of the males still wear the traditional g-string. The women’s breast covering is made of woven nito (vine). They also wear accessories made of beads and copper wire. The males wear a jacket with simple embroidery during gala festivities and carry flint, tinder, and other paraphernalia for making fire. Both sexes wear coils of red-dyed rattan at the waistline. Like other Mangyan tribes, they also carry betel chew and its ingredients in bamboo containers.