International marketing( optional) Essay Example | Topics and Well Written Essays - 1250 words

International marketing( optional) - Essay Example An understanding of the nature of rivalry should begin from an assessment of the nature of products that the two companies deal with. Both companies manufacture highly developed smart phones, ipads, and other technology products with internet-aided applications (The Growth Agenda, 2012, p. 54). The inventory of these products consists of rapid innovations and advancements in technology in very short spans of time. Generally, the products range from simple to highly advanced technological gadgets that seek to satisfy different levels of the clientele. Over the times, both companies have attempted to break into new market segments or take over some of the segments held by their competitors. The course of these pursuits has involved suits of violation of patent rights to other matters that relate to the processes of regulation of the ethics of marketing and general commerce. As such, these companies have devised a range of strategies, which are meant to outpace each other in terms of te chnologies and marketing (Doole & Lowe, 2008, p.36). Samsung has sought to create pools of loyal clientele who cut across the various aspects of the market. The marketing strategies adopted are basically meant to show the other companies as weaker and less innovative in comparison to its own products. Some of the issues that affect the relationship between the two firms relates to the need to build a foil of the companies against which the technological strengths of Samsung might be manifest. On the other hand, Apple has sought to demonstrate the fact that it has a highly evolving technological framework that determines the manufacturing processes of the company. Generally, technological markets are some of the most fluid and unpredictable as compared to other markets. This is because of the fast-paced nature of innovations and technological factors create conditions that encourage competition between rivals in the same operational zone. Some of the issues that relate to the questio n of challenges are that it concerns issues of general commercial concern. The emerging patterns and trends of marketing has often related to the question of ethics versus and fair trading practices. There is an evident departure from ethics of marketing because the companies involved have significant control over significant market niches. The competition, rivalries, and conflicts that pit one company over another could be understood within the wider discourse of liberalization of the market economy. In the context of liberalization, some modern marketing practices often involve a determined from conventional and traditional ethics in ways that encourage the private of private interests at the expense of competitors (Hill & Jones, 2012). Malignant aspects of marketing have the potential of swaying the markets in favor of the direction of the companies involves. Such marketing practices often involve direct mention of certain elements that illustrate the weaknesses of the rival (Moo ij, 2009, p. 62). On this score, companies may deliberately choose to malign the weaknesses of their rivals with the overall objective of carrying out some form of a market coup on the competitor’s interests. Generally, marketing strategies are designed to affect the targeted clientele at the psychological level. Packaging of the psychological messages is usually

E-Marketing Research Paper Example | Topics and Well Written Essays - 250 words - 1

E-Marketing - Research Paper Example Another trend that that has positively impacted online exchange is the fashionable rise in popularity of 3-G Internet-enabled phones. These phones enable users to access all online social networks, from any part of the globe, through the Worldwide Web. This development has in turn impacted online exchange positively by giving online exchange a broader, more universal scope. According to Circle, no longer should the marketer in San Francisco view his market as his immediate surroundings. Instead, these social networks universalize his merchandise and market as peer groups discuss his products (27). These trends can be ranked as most impacting on several counts. First, the issue of peer groups helping in market segmentation cannot be sidestepped because market segmentation helps identify the needs of the market and sections of the market. Any marketing strategies that do not factor specific needs of the market are set for failure. Secondly, the universalization of the market through aids such as the Worldwide Web and 3-G Internet-enabled phones will help the marketer advertise his products easily and ultimately increase his market