Use these 8 words to describe yourself during a job interview.

Use these 8 words to describe yourself during a job interview. You know you’re going to be asked about yourself in a job interview, so don’t get caught tongue-tied. It’s smart to have a small collection of adjectives that describe you well and show you off in your best light- bonus points if they aren’t the same old tired words everybody else is using. Often the best strategy here is to think of action verbs, then modify them into adjective form. Think about how you would sincerely describe yourself- both personally and at the office- then put together a list and memorize it for ultimate interview success.Here are some 8 powerful examples interviewers are sure to love.1. CommunicativeCommunication is one of the most highly valued skills by most employers, so this is a shrewd word to use. It suggests that you’re a people person, you are effective at disseminating information, you care about connecting with your clients and coworkers, and you are intelligent enough to do so clearly and professionally. Plus, you c an segue this into concrete examples of how you used your communication skills to problem solve.2. DrivenIf you’d rather, â€Å"ambitious† works here, as well- any adjective that shows you are not just showing up to work for the paycheck and the free coffee is great. These words prove that you are in it to win it- both to advance yourself in your career and, in the meantime, to advance the company and its most important goals. Subtext: no one is going to need to hound or micromanage you to keep you motivated. You’re â€Å"self-motivating.†3. MeticulousThis word hints at your attention to detail, your precision, your organizational skills, your ability to prioritize, and the fact that you hate letting anything slip through any cracks. If you’re meticulous, you’re thorough and self-managing and trustworthy. See how much work this kind of word can do?4. Reliableâ€Å"Consistent† or â€Å"accountable† are also good ones. Youâ€℠¢re in it for the team- you don’t just show up for you. You realize that your work is part of an ecosystem of other people’s projects and you don’t let anybody down. You’re not late for work, or for meetings. You can be relied upon to do your job, do it well, and deliver whatever needs to be done.5. ImpactfulGo ahead and say what a difference you made at your last gig. Go ahead and gloat. You come on the job and get things done. You can totally brag here at this point, and throw in a mention of any accomplishments or awards you may have earned along the way. This word shows you don’t just make promises; you get results.6. PersistentYou don’t quit until the job is done (and done well). What’s more, you’ll get the project done on time. You’ll put in the extra work until the solution is found. This conveys that you’re â€Å"results-oriented,† as well.7. FlexibleYou’re not rigid. You think outside the bo x. You’re able to adapt to challenging circumstances and find the work-around that no one else can see. You adapt on the go and keep adapting. You’re the kind of employer everybody wants because you’re willing to do things outside the purview of your job description- provided it makes sense for the company and for the goals of your team.8. Team playerIt’s always good to round off a list of descriptors of yourself with something that conveys a bit of humility- your willingness to sacrifice your own time and ambitions now and then for the good of the group. â€Å"Team player† transitions easily enough to a description of how you’re also a â€Å"leader†Ã¢â‚¬ ¦ for those of you who want to score that last bonus point.

Verbs of Being Definition (English Grammar)

Verbs of Being Definition (English Grammar) In traditional grammar and pedagogical grammar, a verb that does not show action instead indicates a state of being. In other words, a state-of-being verb identifies who or what a noun is, was, or will be. Although in English most being verbs are forms of to be (am, are, is, was, were, will be, being, been), other verbs (such as become, seem, appear) can also function as verbs of being. Compare them with stative verbs, and contrast them with verbs of doing (dynamic verbs), or action verbs. Stylistic Advice: Avoid "Be" When You Can Unfortunately, to be verbs do not make for the most exciting writing to read when a piece is overloaded with them (buzzing with bes). Action verbs are stronger than to be verbs because they portray more imagery. Action verbs also make for more impactful, shorter sentences, as to be verbs often are found in passive sentences as well. Replace being verbs where you can, during your editing round of writing your piece. (The drafting phase is for getting your information organized and put together.) Not all being verbs or even passive voice can be avoided, of course, but where they can be replaced, your sentences will be livelier  and punchier and will flow more quickly. Improving Examples Compare the following sentences and their improvements: Jerry was working hard.Jerry worked hard.Mary is a big fan of Bach.Mary adores Bach. In the latter improvement, the verb was changed completely, to be more descriptive. Excising Passive Voice To get rid of passive voice, turn the sentence around and start with the doer of the action rather than the object of the action. See the difference between: Their house was invaded by bugs.Bugs invaded their house.The package was sent by Bob.Bob sent the package. Passive voice has its place, such as when the result is more important than who did the action. For example, The record low temperature was broken last night, after 104 years, or when the actor is unknown, such as in, Its recommended to have the furnace serviced once per year. (Though these sentences still could be revised out of passive by adding subjects and recasting them, such as We hit a record low last night, breaking a 104-year record and Manufacturers recommend having...) Hamlet's "To Be or Not to Be" One of the most famous being verb sentences surely is the famous soliloquy of Hamlets, in his eponymous Shakespearean play. Author Crystal Downing reminds us, though, that people need to take into account the fact that the speech is written in iambic pentameter when working out its meaning: When people pronounce Hamlets famous line, they usually emphasize the that, as though Hamlet cannot make up his mind about killing himself: To be, or not to be-

Key Stylistic and Spatial Elements of Inigo Jones Interior Essay

Key Stylistic and Spatial Elements of Inigo Jones Interior - Essay Example Jones was educated in an environment that made him learn new drawing techniques that did not exist in Germany of his time. Due to the diversity in the background of various architects, their outputs have a significant variance. This essay seeks to present an evaluation of Inigo Jones’ work by focusing on spatial elements of his masterpieces. The analysis will be supported by the use of relevant examples. Inigo Jones Inigo Jones was the first Briton architect who contributed immensely to the architectural history. In most of his architectural designs he employed rules of proportionality and symmetry. This enabled him to be unique among his fellow architects, as his work was outstanding and revolutionary. Examples of buildings that he designed and supervised include Whitehall and Banqueting House, which are very important in tracing the history of changing trends in architecture (Worsley & Jones, 2007; Gerbino, Johnston, University of Oxford., & Yale Center for British Art, 2009 ). His passion in architecture was motivated by tours he made traveling around Italy where he studied Ruins of Roman buildings and Andrea Palladio’s works that contributed immensely to his understanding of architecture (Fazio et al., 2003). Palladio Design Palladio architectural style was named after the architect who contributed greatly to Roman architecture. ... Loggia’s ground floor was used for activities such as food preparation, laundry and storage. The left and right sections of this house comprised of symmetrical rooms, which could be used for studying, and official activities, as the owner deemed appropriate. The rooms varied in sizes and shapes, while the main shapes were rectangular and square. The middle part of the house contained the main living space that could be used by house owners and guests. The Palladio design facilitated implementation of security measures by house owners. In this case, it provided a design that did not partition the open loggia from enclosed rooms, thereby making it inaccessible to unauthorized outsiders. There was a wall that kept off authorized intruders from accessing specific areas that were used for storage of small things in the house. Moreover, these areas included rooms that offered accommodation rooms to servants, among other professions. The remaining areas of the compound were utilized for gardens, fishponds and orchards (Fazio et al., 2003). In Palladio design, all design elements had to be considered and at the same time to ensure their proportionality; in fact, these design shapes were kept as simple as possible. This was aimed at reducing error margins in his work, thus enhancing efficiency and effectiveness. As such, the output was very precise and thus provided ultimate satisfactions to clients. In ensuring the shapes and symmetry are adhered to, the shape of the land, position of water channels and roads were dictated. Orientation of the building also determined interior design, especially positioning of various rooms that were used for various activities. For instance, the

Framework for proposal Essay Example | Topics and Well Written Essays - 250 words

Framework for proposal - Essay Example For these reasons, my proposal will include both technical and prose formats. 2. In section 1, I will organize my ideas into paragraphs written in a logical manner in order to guide and direct the reader. The ideas will be basically to provide background information, identify goals and objectives of the project. 3. In section 2 which will be written in prose, I will structure the proposal through the use of heading and subheadings which will be presented in such away that there will be a logical flow of ideas. Examples will be provided to enhance clarity and understanding. Markers may also be used to emphasize ideas, words, and phrases. The idea is to demonstrate why the expansion of the psychology department is needed. 4. The two common formats I will use in the TW sections include the use of concrete, direct, and specific language as well as the use of charts, graphs, tables, and lists in order to convey specific information. The use of concrete, direct, and specific language is to show preciseness and conciseness in presentation of specific technical information. The use of the charts, graphs, tables, and lists is important to show visual presentation of specific information. 5. In section 2 of the proposal, it will be important to use present information about the limited capacity of the psychology department. Data that might be presented include the limited number of available facilities, instructors, administrators, and students. After presenting these data, I will show why the department needs to be expanded. In section 4, I might provide data about how expansion of the psychology department in other universities has benefited these universities. I might even present opinions from students, administrators, and instructors supporting the expansion. 7. In the prose parts of the proposal, I will use standard English, figurative language, and even slang while in

The Challenges of Internet Technology in the Area of Marketing Research Paper

The Challenges of Internet Technology in the Area of Marketing - Research Paper Example ytical Approach The analysis regarding the challenges of internet technology in the marketing field can be analyzed by collecting information related to it. The internet technology faces continuous challenges while marketing the products or services. These challenges arise due to certain disadvantages of internet technology and constant competition from the online competitors. At times, it has been observed that the marketers advertise the products in certain undesirable sites, thus the consumers of internet marketing faces dilemma while handling certain complicated or untrustworthy sites. As a result, the entire marketing campaign gets affected with this issue. The internet technology may not allow the customers to touch and try the products before purchasing. They can only purchase it based on the advertisement and service from the marketers. For that reason, the technology is still struggling to convince customers regarding the product purchase. Along with the technology, it is al so a great challenge for the marketers to influence the customers without verbal communication (Affiliate Idol, 2010). The other challenge that is faced by the marketers while utilizing internet as their tool for marketing is poor communication with the customers. The contact between marketing personnel and customers exists for the time being i.e. during sales period but after that period the contact gets closed. The technology though brings benefits to the customers, it becomes outdated rapidly, and therefore regular updates are essential. The poor navigation also has a negative impact in conducting any process through internet marketing. The marketers’ data may also get misplaced while conducting any operation through internet. As a result, it leads to threat for the marketers from... This essay approves that discrimination exists in segmentation of marketing through internet technology. This type of discrimination brings negative impression for marketers. The marketers who use internet technology for their advertisement of the products provide importance to high rank consumers. The poorer consumers are incapable to access the advertising by means of internet technology. The two-way communication is absent in this technology. This paper makes a conclusion that with reference to the above discussion, it can be concluded that internet technology faces huge challenges in order to meet the purpose of marketing. There are several issues that are raised in relation to internet technology. The technology has brought negative impact on both marketers as well as customers. The marketers faced dilemma while making advertising campaign because there is a chance to be imitated from the competitors. The customers also faced other issues such as online purchase and fear from the payment through credit cards. These challenges will continue unless the marketers remain cautious regarding the internet technology while marketing the products. The technology is beneficial for everyone; however it needs to be used accurately so that it does not get distorted. Improper utilization of internet has led to various challenges. This technology is more advantageous for marketing purpose in comparison to traditional marketing. This t ype of technology is high on demand in present scenario, thus accurate handling of it brings several benefits for marketers in various ways. Therefore, proper handling of the technology will provide benefits to both customers and marketers.

Tupperware launch cosmetics product

Tupperware launch cosmetics product Tupperware launch cosmetics product ACKNOWLEDGEMENT I take this opportunity to present my votes of thanks to all those guidepost who really acted as lightening pillars to enlighten our way throughout this project that has led to successful and satisfactory completion of this study. Iam really grateful to our COD Mr.Devdhar shetty for providing us with an opportunity to undertake this project in this university and providing us with all the facilities. Iam also highly thankful to Mr. Manish Rajput for her active support, valuable time and advice, whole-hearted guidance, sincere cooperation and pains-taking involvement during the study and in completing the assignment of preparing the said project within the time stipulated. Lastly, Iam thankful to all those, particularly the various friends , who have been instrumental in creating proper, healthy and conductive environment and including new and fresh innovative ideas for me during the project, without their help, it would have been extremely difficult for me to prepare the project in a time bound framework. EXECUTIVE SUMMARY The main objective of this report is that tupperware has to launch a comsmetic product which is Redwood nail enamel, to understand consumer loyalty and what is happening in the market to maintain their position in the market. In this report we will find consumer preference, for the company of our team choice is Redwood nail enamel product from Tupperware. We will do the situation analysis which includes industry analysis, company analysis and competitor analysis. In industry analysis our team came to know that cosmetic market is growing at 13% per annum. This segment have share of 25.4% . Major players in this sector are Modi Revlon, LOreal and Maybelline. Revlon is in second position. Then we will do SWOT analysis. After SWOT analysis we proceed to segmentation and positioning of the product, company targeted younger age people to sell their products. After segmentation and positioning climate conditions for the product Redwood nail enamel and how it affects sales of the product. Further we will do market mix for the Redwood nail enamel, market mix analysis will help to know the market penetration of the product. After doing all this analysis we will create marketing plan for net one year for Redwood nail enamel. COMPANY ANALYSIS Tupperwareis the name of a home products line that includes preparation, storage, and serving products for the kitchen and home, which were first introduced to the public in 1946. Tupperware develops, manufactures, and internationally distributes its products by its parent company.Tupper Brand Corporationand it is marketed by means of direct sales through an independent sales force of approximately 1.9 million consultants.Tupperware is a wholly ownedsubsidiaryof Tupperware Brands Corporation. In todays common parlance, the brand name Tupperware has become aimportant trademarkfor any plastic storage container for the kitchen, not only Tupperware branded products. Similar usages are Kleenex and Band-aid in the United States and Australia, or Hoover and Biro in the UK Tupperware was developed in 1946 byEarl Silas Tupper(1907-1983) in theUSA. He developed plastic containers used in households to contain food and keep it airtight. The formerly patented burping seal is a famous aspect of Tupperware, which distinguished it from competitors. Tupperware pioneered thedirect marketingstrategy made famous by theTupperware party.Brownie Wise(1913-1992), a former sales representative of Stanley Home Products, developed the strategy. During the early 1950s, Tupperwares sales and popularity exploded, thanks in large part to Wises influence among women who sold Tupperware, and some of the famous jubilees celebrating the success of Tupperware ladies at lavish and outlandishly themed parties. Tupperware was known-at a time when women came back from working duringWorld War IIonly to be told to go back to the kitchen as a method of empowering women, and giving them a toehold in the post-war business world. The tradition of Tupperwares Jubilee style events continues to this day, with rallies being held in major cities to recognize and reward top-selling and top-recruiting individuals, teams, and organizations. In 1958, Earl Tupper fired Brownie Wise over general difference of opinion in the Tupperware business operation. It is believed that Tupper objected to the expenses incurred by the jubilee and other similar celebrations of Tupperware. Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party inWeybridge,England, and subsequently around the world. In 2003, Tupperware closed down operations in the UK, citing customer dissatisfaction with their direct sales model as an issue, and relaunched after a restructuring in 2005.Rexallbought Tupperware in 1958. Rexall sold its namesake drugstores in 1977, and renamed itself Dart Industries. Dart merged withKraftcoto form Dart Kraft. The company demerged, with the former Dart assets named Premark International.Tupperware Brandswas spun off from Premark in 1996; Premark was acquired byIllinois Tool Worksthree years later. Tupperware is now sold in almost 100 countries, after peaking at more than a hundred after 1996.The top eleven consumers of Tupperware are: Germany USA France Mexico Russia Australia/New Zealand Italy Austria South Africa Japan India Tupperware parties Tupperware is still sold mostly through aparty plan, with rewards for hosts. A Tupperware party is run by a Tupperware consultant for a host who invites friends and neighbors into their home to see the product line. Tupperware hosts are rewarded with free products based on the level of sales made at their party. Parties also take place in workplaces, schools, and other community groups. In most countries, Tupperwares sales force is organized in a tiered structure with consultants at the bottom, managers and star managers over them, and next various levels of directors, Legacy Executive Directors at the top level. In recent years, Tupperware has done away with distributorships in the U.S. This has allowed Tupperware more flexibility, and more generous commission and rewards for their consultants. In recent years, Tupperware in North America has moved to a new business model which includes more emphasis on direct marketing channels and eliminated its dependency on authorized distributorships. This transition included such strategies as selling throughTargetstores in the US, and Superstores in Canada, with disappointing results. Tupperware states this hurt direct sales.In countries with a strong focus on marketing through parties (such asGermanyandAustralia/New Zealand), Tupperwares market share and profitability continue to grow. In many countries, Tupperware products come with a lifetime guarantee. In India, there are some restrictions on the lifetime guarantee clause. In the UK/Ireland the guarantee is 10 years.[8]The company is best known for its plastic bowls and storage containers, however in recent years has branched out into stainless steel cookware, fine cutlery, chefs knives and other kitchen gadgets. After experiencing a slump in sales and public image in the mid-1990s, the company created several new product lines to attract a younger market. In some countries including Belgium, Australia and the US, Tupperware market their parties and career opportunities through mall kiosks from time to time. In China, Tupperware products are sold through franchised entrepreneurial shopfronts, of which there were 1900 in 2005, due to laws enacted in 1998 aimed at pyramid selling.The Chinese characters () are used as the brand name, and translate as hundred benefit. Product lines Tupperwares product ranges are often marketed under different names in different markets, and the product ranges and colors themselves differ between markets. Some of Tupperwares most popular lines include: Modular Mates(US, AU),Space Savers(UK, now discontinued),Kompakt-System(DE): These are oval and rectangular shaped containers that stack in a modular fashion to save pantry space and preserve food. Modular Mates have air-tight seals intended to keep food at optimum freshness for long periods of time. Vent N Serve(US),Rock N Serve(AU),CrystalPlus(UK): These are containers for re-heating food in microwaves, and are advertised as freezer safe, stackable and dishwasher safe. FridgeSmart(US, UK, AU),PrimaKlima(DE): With air control vents, FridgeSmart containers are modular containers intended for refrigerated fruits and vegetables. FridgeSmarts which have air control vents intended to allow different levels of airflow around different types of fruits and vegetables, as well as a corrugated bottom to allow them to store securely on a refrigerator shelf. UltraPro(AU),UltraPlus(DE): plastic casseroles advertised as being safe when used in a microwave or a conventional oven, with heat resistant properties. Eleganzia(UK, DE),Illusions(AU): A glasslike range of serving dishes FlatOut!(US),MiniMax(UK, DE),Go Flex!(AU): Bowls that flatten for storage, and can be expanded when needed Stuffables(US),Bungee(DE): refrigerator storage with flexible lids for overfilling COMPETITOR ANALYSIS Competitors of Redwood nail enamel like lakhme, Revlon and Maybelline are competing at the upper-mass (premium) end cosmetics spectrum. Ranging of competitors from many multinational companies such as Revlon Modi slugging out to chamber, Maybelline Avon with the foremost part of the international brand sector as well as LOreal. Revlon holds the 80% of market share in the Premium range. Estimated color cosmetics at Rs.340 crores currently. Lakme leads with sales of Rs 100 crores in market and Revlon sales of Rs 60 Crores of that. At first Companies like Revlon, Maybelline, Yardley, Garnier and LOreal entered in the Market and they have cashed on their international brand. Lakme and LOreal India companies are losing their position on the Rs 300 crores urban Indian color cosmetics market (lipsticks and nail enamel) to the market leader Modi Revlon. According to survey data for urban markets, LOreal company value market share in the Rs 200 crores market segment has declined gradually to 5.9% in April 05 from 13% in April 03. LOreal markets its color cosmetics under Maybelline and LOreal brands in India. Modi Revlon is the only company which recorded a gradual increase in market share from 28% to 35.15% between the period April 03 and April 05. The share of smaller local brands such as Blue Heavens, Lissome, and others were till a year ago eating into the market share of well known brands by their low costing has shrunk by 9.4%. The categorys total share has decreased to 30% in April 05 from 43% in April 03.The most affected company in the market is LOreal whose market share as fallen to 0.17% in April 05 from 1.4% in April 2003. ,05) STRENGTHS OF COMPETITORS Revlon have connected with glamour, style and elegance. Revlon have the wonderful models like Cindy Crawford and Claudia Schiffer. Revlon in India has successfully influence its international equity in promoting the brand. Revlon have 15000 counters across India. WEAKNESS Position of Revlon in India is in dissimilarity to the more mass market available point, because their products are available only at top distribution point and not available at every kirana and general merchandise store. SITUATION ANALYSIS INDUSTRY ANALYSIS Our country India, with a people of more than billion, is a country of dissimilarity. Our countrys urban or metropolitan populace is the major source for demand of several beauty products. The more cosmetic utilization by Indian women brought more competitors to Indian beauty sector. Despite market crash, India remains one of the rapidly developing cosmetic markets around the world, growing rate at 13% per year and worth at $6.3 billion. As the middle-class customer base, the market is touching closely four times sooner than the $52 billion worth of established cosmetic markets and two times as fast as the $270 billion worldwide market, according to new report by marketing research organization Kline Co. Presently, the market is bringing in cosmetics in addition to toiletries and transitional raw resources value of $120 million. The beautification market currently having $60 million of the total market, at the same time as skin care market having around $180 million.. The Indian beautification sector has witnessed fast development in the recent two years, increasing at a Compound Annual Growth Rate(CAGR) of about 7.5% between 2006 to 2008,with recovering buying ability and growing fashion realization, the market is expected to continue the growth drive (with addition of subsidiary slowdown due to financial slowdown) during our prediction era (2009-2012). It is planned to develop at a CAGR of about 7% during the estimated era, says Indian Cosmetic Sector Analysis (2009-2012), a new research details by RNCOS, In future Indian cosmetic market segments are expected to record CAGR of just about 13% and 20% correspondingly till 2012. INDIA COSMETIC SECTOR ANALYSIS According to growth rate, the market provides wide opportunities to local and global players. Even with two times growth rate, the market penetration of beautification products and toiletries products in our country is low. This low market penetration for beautification and personal care commodities in India gives an opportunity for additional important growth down the road in India of 1.2 billion populations. REDWOOD NAIL ENAMEL A TUPPERWARE PRODUCT SWOT ANALYSIS STRENGTHS Good brand portfolio Tupperware has leading sharing position, which is strong and well differentiated brand. The portfolio includes both global and local specific relevance, well designed according to the needs of different environment. Good base of the enterprise As we know that Redwood nail enamel is a brand of Tupperware and it has good financial position. High innovation style Redwood nail enamel has new innovation style in its product. Distribution channel Tupperware have integrated supply chain and manufacturing units are well spread out. They have wide reached high quality and ability to influence scale for their distribution structure. Specifically in Indian market their brand image got build because the products are for everybody and reachable to everybody. Good promotional activities Tupperware conducting fashion events and their advertisement strategy is good, so it will bring awareness. Good quality of product Tupperware Redwood nail enamel known as international brand and company offers good quality to their customers. Delightful packaging Consumer enjoys the mini bottle nail enamel as they can use frequently and consumed through few usage, so they will buy the product very often which leads to choose from vast color range. According to quality and quantity it is value for money product WEAKNESS Targeted only middle class and low class people Company targeted only middle class and lower class people to sell their products and segmented only in metro politic cities and towns. OPPORTUNITIES Modern trade More upscale beauty care products are emerging in modern trade effectively, consumer want quality, performance and new level of innovation. Increasing number of working women Now a day there is gradual increase in working women so there is a big opportunity to increase their sales and women plays vital role in society. THREATS Local competitors selling products at cheaper rate In the market local players are giving cheaper products to the consumers, so consumer will prefer to cheaper products. Because of globalization increasing number of competitor Due to globalization competitors are entering to our cosmetic market so definitely it will be the major threat. Modi Revlon launches street wear product to target to compete with Tupperware Redwood . SEGMENTATION FOR REDWOOD NAIL ENAMEL Beautification needs are not only women in their adult age but teenagers girl too have it. The brand as known who will take care of you and your beauty needs, which can be evident from its catch phrases on top of the world and another is source of radiant beauty POSITIONING STATEMENT Tupperware approached with Redwood nail enamel in 2009. It promoted as Young girl who breaks the rules and loves to have fun. This positioning statement demonstrated young girls who anticipated the image of trying to be unusual and cool. SEGMENTATION Geographic Area: Metropolitan cities and town Company has targeted metropolitan cities and town because of population, consumer knowledge about the product is considerable and towns are upcoming business places. Behavioral Occasions: Going out regularly (schools, college and parties) User status: Regular usage Attitude towards the product: necessary part of everyday accessories. Benefits: develops beauty, exceptional colors, good quality ingredients, atmosphere friendly packaging. Demographics Age: 15 to 24 They targeted age 15 to 24 and product launched to cover teenagers. Education: Students or graduates. Students and graduates have more knowledge about the product. Sex: female. Product was launched only for female. Occupation: students and working women Company has targeted students and working women, because basically Redwood was to cover students and working women. Life cycle: young, single and married. When it comes to Life Cycle Stage Company targeted to young, single and married, because they have more influence to buy the products. Social class: Middle and lower class people People have enough money to afford the product. PEST ANALYSIS P for political factors E for economic factors S for socioculture factors T for Technological factors Pest analysis is to summaries the legal and external environment for the business. It should be done in consideration of influence and responses to the business. These are the pest analysis of Redwood nail enamel. POLITICAL FACTORS Indian cosmetic industries is least affected when compare to other developed economy and Indian cosmetic industry developed by 7.5%, which attributed to our policy frame work with respect to capital and liquidity. Redwood have built strong links with trade based on mutuality in support of Indian government. ECONOMICAL Indian economy registered a growth of more than 9 % for last three years and it maintained robust growth rate as compare to other countries which are developed and developing, so Indian cosmetic industry is directly related growth of economy, which is highly support cosmetic industry. SOCIAL Tupperware have loyalty factor as compared to counter part in other countries. They are strong in organizing social and promotion events and other fashion events, which build huge reputation among the people. TECHNOLOGY Technology advancement changes the face of traditional Indian cosmetic market. It is giving faster and secured service, strong consumer understanding and technology of company has been delivered world class product. Company also introducing new innovating technology due to advancement in technology, Hence technologies continue to evolve and it will meet consumer expectations and habitats. MARKET MIX PRODUCT PRODUCT CATEGORY Core benefit: Core benefit of Tupperware Redwood nail enamel is easy to apply on nail, to look good and it should be highly shined. Basic product: Easy to remove from nails and it should give good look to nails. Expected product: Nail enamel should dry within particular time of period. Augmented product: By introducing some kind of fragrance in nail enamel and making nail enamel very quickly dry, when compared with competitors product, definitely it will exceed customer expectations. Potential product: Introducing something in Redwood nail enamel like, which changing color according to environment changes and to protect nails and high shine finish at all time. PRODUCT CLASSIFICATIONS According to durability and tangibility products, Redwood nail enamel can be classify into nondurable goods, because women will purchase nail enamel frequently and consumed through few uses. When we classify according to consumer good classification, Redwood nail enamel comes under convenience goods, because people buy nail enamel with minimum effort. And we can say Redwood nail enamel is staple goods, because consumer buys nail enamel in regular basis. PRODUCT DIFFERENTIATIONS OF REDWOOD NAIL ENAMEL Form: by offering the Redwood nail enamel in various size and shape to attract customers and giving more choices for customer. Give products in more color and various shining. Features: we can differentiate the product through features of the product by giving more features to customers like fragrance, rapid drying and shining at all time. Performance and quality: by lasts up to two to three weeks and enamel bonds with nails naturally. PRODUCT -LINE LENGTH Upper market stretch: Redwood targeted middle class and lower class consumers to sell the products. Company can come up with some others nail enamel products to cover upper class of market. SETTING THE PRICE Selecting the price: Companys pricing strategy is to survive in the market; company includes fixed costs and variable costs while setting the price. Promotional pricing: Redwood nail Enamel Company can give price at special event pricing, because Redwood nail enamel targeted students to sell their products, so they can give at discounted price during the month June to August. Responding to competitors pricing: Redwood nail enamels major competitor is Revlon, if the competitor (Revlon) changes the price means, company have to analyze the market situation and why competitor changed the price and then change the price according to competitors price to sell the products. Differentiated price: Redwood nail Enamel Company can offer time pricing and image pricing. They can set the price according to quality and quantity of the product. PROMOTION ADVERTISING AND SALES PROMOTION Advertising Tupperware uses various medium to sell the products.. Mediums are television, magazines, events and internet. Tupperware organizes fashion event in that event, company advertise their products. In television media, Tupperware advertise as commercial for Tupperware in that, company advertises their products. Tupperware also releases magazines there also they are promoting their products. Tupperware organizes an event fashion week in those event film stars and models are participating, from that company is easily advertise their products. Internet as medium Company has its own website to advertise their products. Website: www. my2tupperware.com Sales promotion Tupperware Redwood offers sales promotion to increase the sales for particular time of period. Company offers rebates and discounts on specific products which products are in low sales. Brand ambassadors Tupperware have bollywood Actress as a brand ambassadors like Katrina Kaif and Raima Sen.(Brand ambassador, 2009)(Brand ambassadors) PLACE There is a significant change in market distributional channel of cosmetic products. Distribution places are Hyper markets Super markets Departmental stores These stores are opening their shops in smaller towns and cities and these shops offering extensive range of products and frequent promotional offers. Other distribution places are Drug stores Food stores Cosmetic discounters Ware house clubs. Beauty salons Tupperware distribution merged with HUL. HUL having 3000 distributors around the country and Tupper have 1000 distributors. This is the strongest distribution channel among all Indian cosmetic companies. Distributional channel MARKETING PLAN FOR NEXT ONE YEAR Since, industry grows at 13% per annum, and there is considerable income growth of middle class people is an opportunity to develop the business. Hence beautification is fast growing segment in the market, more number of women becoming awake of looking better through the use of beautification products. This low market penetration for beautification and personal care commodities in India offers a chance for more considerable increase, in this country of 1.2 billion people. Company targeted only younger age people to sell their products, and targeted only middle class and lower class people. Tupperware can introduce new products to cover upper end of the market. Company already built a brand image among middle class. So it will help them to capture the upper class market very soon. Since the customers are able to pay for better products which makes them happy and looks better. So Redwood can concentrate to initiate product lines on premium range. Tupperware competitor Revlon launched street wear to compete with Redwood, so company can consider to more depth in product range and to influence new innovation technology. Now company targeting only 15 to 24 age people and they can spread their segmentation level from age 10 to 24. They can advertise to cover school students. Company should be very sensitivity about price of the product; they should not increase the price of the product because low price is the major strength for Redwood nail enamel. Redwood have good distribution channel in metro politic cities and towns, beautification products has less penetration in rural area so Tupperware can improve their distribution channel in rural market. Company can offer combo set of products to the consumers and if they give nail enamel remover along with the product it will help them to increase the sales. Company has to advertise to create more awareness about the product. CONCLUSION Redwood the product of Tupperware is cosmetic range in the Indian market designed to enhance the beauty of the young and teenage consumers. As such it is created clear position in the market, this shows that Redwood clearly understand its consumer and has delivered differentiated product range to meet consumer needs and wants. To introduce the new range to market, the Redwood business put well plan marketing mix, with scope of changing according to consumer behavior and market scenario. The marketing mix is the balanced combination 4 Ps. Redwood has lot scope to change and transform their product to better result, to face the challenge and reverse this trend, which they have substantially their brand, volume growth by being the known and reliable brand among the consumer. Redwood is the young product to the right people in the right way. As a team we created marketing plan for next one year, these are the possible way to grow the business in Indian market and to build brand name amon g the consumer. REFERENCES India knowledge. (n.d.). Retrieved 05 10, 2009, from labnol: http://www.labnol.org/india/knowledge/hll-is-now-hindustan-unilever-ltd/645/ Mediacentre. (08, 06). Retrieved 05 10, 2009, from hul: http://www.hul.co.in/mediacentre/Hul_Connect_June08.pdf Stories. (2002, 7 7). Retrieved 05 31, 2009, from thehindubusinessonline: http://www.thehindubusinessline.com/iw/2002/07/07/stories/2002070700481300.htm Stories. (2006, 09 27). 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Losing Patients and Gaining Insight :: Medicine College Admissions Essays

On Losing Patients and Gaining Insight "Call 911!" I shouted to my friend as I sprinted down the street. The young Caucasian male had been thrown fifteen yards from the site of impact and surprisingly was still conscious upon my arrival. "My name is Michael. Can you tell me your name?" In his late twenties, he gasped in response as his eyes searched desperately in every direction for help, for comfort, for assurance, for loved ones, for death, until his eyes met mine. "Flail chest", I thought to myself as I unbuttoned his shirt and placed my backpack upon his right side. "Pulse 98, respiration 28 short and quick. Help is on the way. Hang in there buddy." I urged. After assessing the patient, the gravity of the situation struck me with sobriety. The adrenaline was no longer running through my veins - this was real. His right leg was mangled with a compound fracture, and his left leg was also obviously broken. The tow-truck that had hit him looked as though it had run into a telephone pole. Traffic had ceased on the six-lan e road, and a large crowd had gathered. However, no one was by my side to help. "Get me some blankets from that motel!" I yelled to a bystander and three people immediately fled. I was in charge. The patient was no longer conscious; his pulse was faint and respiration was low. "Stay with me, man!" I yelled. "15 to 1, 15 to 1", I thought as I rehearsed CPR in my mind. Suddenly he stopped breathing. Without hesitation, I removed my T-shirt and created a makeshift barrier between his mouth and mine through which I proceeded to administer two breaths. No response. And furthermore, there was no pulse. I began CPR. I continued for approximately five minutes until the paramedics arrived, but it was too late. I had lost my first patient. Medicine. I had always imagined it as saving lives, curing ailments, alleviating pain, overall making life better for everyone. However, as I watched the paramedics pull the sheets over the victim's head, I began to tremble. I had learned my first lesson of medicine: for all its power, medicine cannot always prevail. I had experienced one of the most disheartening and demoralizing aspects of medicine and faced it. I also demonstrated then that I know how to cope with a life and death emergency with confidence, a confidence instilled in me by my certification as an Emergency Medical Technician, a confidence that I had the ability to take charge of a desperate situation and help someone in critical need.