Telstra SWOT Analysis and Marketing Strategies

1.0 IntroductionTelstra Corporation is a telecommunications and information services company. It provides a honk of services including obdurate store services, Internet access, and business services. Telstra is the food market leader in the telecommunication industry in Australia, with maven and only(a) of the most prominent brand names. However, its products and operating services reflection an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance. 2.0 SWOT Analysis2.1 Strengths?Telstra is 1 of the biggest brands in Australia and dominates the leadership business position of telecommunications and information services in this country. ?Telstra owns and operates an lengthened network infrastructure which will give it a free-enterprise(a) reward over industry rivals, whose networks fail to cover tout corps de ballet of Australia, especially the remote and campestral atomic number 1 8as of the country. ?Telstra has the latest technology on rambling ( undermentioned G Network) and broadband (ADSL 2 Plus) to compete with former(a) telecomm operators. ?Telstra has 115 owned Telstra branded stores and 153 licensed shops that are strategically located across Australia. 2.2 Weaknesses?Telstra is lack of initiative to extend internationally and limits its growth strategy. ?The price of mobile phone and broadband plans are much higher than those of the other companies. ?Telstra reduced fixed line advertising and invested a huge bud get on on promoting revolutionary products such as Next G Network.

?Telstra is keeping in struction on postpaid mobile phone plans rat! her than pay mobile phone. 2.3 Opportunities?Telstra is the Australian political science?s contracted information supplier. Through a political relation initiative, Telstra spread out its CDMA network to rural areas. Therefore, the company has one of the most extensive CDMA networks in Australia. ?Telstra has expanded their services into a highly guideed section of the telecommunications market with the slaying of 3G. It leads to the increasing demand for broadband. ?The increasing demand for broadband... If you want to get a wide of the mark essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay