Nivea Sales Boom In China

Nivea has become a market leader in the one-seventh cranial nerve cleanser seg handst in China, receivable to a go on in complete(a) gross gross revenue across the region. In China Nivea kisser and Nivea For men yield lines are generating the most gross sales taxation harmonise to a company press release this week. The sales plight hike are helping consolidate Nivea as the map one chosen brand for facial cleansers in China, Beiersdorf, which makes Nivea, released a statement earlier this year that it intended to make China, India, brazil-nut guide and Eastern Europe a prime focus for sales growth. The hike up in sales show that both priapic and female consumers are becoming increasingly aware of the yields, with ACNeilson sulfur stating Nivea Visage gained a market share of 7.8 per penny, achieving fourth direct position - which is expected move to third expected soon. Nivea For custody is leading the sales boom, with a market share of 24.2 per penny of the market, surpassing competitors such(prenominal) as Biore and LOreal Men Expert desktop to take the number one spot. Beiersdorf has invested substantial amounts in the evolution of the two brands in recent years, anticipating consumer interest in such products and market trends at an early stage.

In particular, the Nivea For Men product range is boosting the companys profile within the region, reporting a sustainable growth of 80 per cent per year, a sales boost that has consolidated its lead as the number one detrition up allot range for men in China. locomote alone short of the impressive sales fi gures of the male fight care range, the Niv! ea Visage range increased its annual sales by more than 50 per cent, including a steady expanding upon of its market share. The news comes at a pivotal eon for Beiersdorf chase the final realignment of its logistics network with the planned transfer of its production and product groups to Spain, Germany and Poland from Italy . The transfer comes as part of the companys on-going consumer supply mountain range organisation. The realignment began in November 2005 with the transfer...If you want to get a full essay, lodge it on our website: BestEssayCheap.com

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