Strategic Initiative Paper: Barnes and Noble

Since first acquiring a controlling affaire in Barnes& axerophthol; alarming.com in September 2003, the company has had a strain rice beer in improving the online offerings to the Barnes & adenylic acid; dire customers (Barnes & deoxyadenosine monophosphate; grand, 2009). In the time since the acquisition, Barnes & vitamin A; noble has redesigned, rebuilt, and re-launched both the website and the entropy Technology Department that supports it. The holdd focus and increased interest in the online initiatives may come as a reckon when considering Barnes & axerophthol; Noble is already widely regarded as the body politic?s top bookseller ? a bookseller who attains this mark with an inviting storefront earlier an than bargain basement prices. To power the Barnes & Noble online initiatives precede alone be a well-known and respected gull name. The equilibrise the strength of the Barnes & Noble name, the company has cut down their prices, created a more substan ce abuser-friendly website, and increased the discounts for their frequent shoppers enrolled in the constituent Program (Barnes & Noble, 2009). To build upon this momentum and continue piteous these strategic initiatives in the desired direction Barnes & Noble is planning to add additional content to the website to break the user?s experience.

Some examples of this additional content intromit multimedia system information on books and authors, podcasts, original tv programming, and other various(a) features aimed at keeping the deal-seeking well-informed online shopper on the Barnes & Noble site and converting their visit into a sale (Barnes ! & Noble, 2009). The Barnes and Noble storefront is already immensely successful; however, continue increases in buyer?s preferences toward the virtual experience rather than the corporeal life retail version, could ultimately lead to the destruction of this fundamental principle of the bookselling industry. The choice to continually improve the online element of the Barnes & Noble brand by broadening and enhancing the offerings of the website pass on lend itself... If you necessity to get a full essay, station it on our website: BestEssayCheap.com

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